"I worked as a developer, but since we are in the AI (artificial intelligence) era, I became interested in marketing as well."
Lee Sung-il (33) took on performance marketing with AI after leaving his job. On the 10th, more than 20 young people, including Mr. Lee, who were seeking new careers, participated in MoneyToday's 'K-New Deal Academy' launched in Daejeon. The starting points of the young participants in the education program varied widely. Young people from diverse backgrounds gathered in one place, ranging from job seekers who graduated from university this year to those who visited the training venue after undergoing vocational aptitude testing and career counseling at employment centers.
Kim Na-young (23), who lives in Cheonan, came to the performance marketing education program to spend her free time meaningfully after graduating from university. Ms. Kim said, "I originally wanted to work in performance marketing," adding, "While searching for various marketing courses, I learned about MoneyToday's course and applied."
Ryu Ga-won (26), who lives in Daejeon, began with a vocational aptitude test. After receiving results indicating that public relations-related jobs suited her interests, she was introduced to the K-New Deal Academy at an employment center. Ms. Ryu stated, "I took a job assessment while receiving career counseling, and the result showed that public relations-related work was a good fit," adding, "The employment center informed me about the program, so I participated."
The first lecture was delivered by a marketing professional with 12 years of industry experience. Drawing on marketing experience at a large corporation, she is now an expert in mobile marketing who runs her own company. She shares practical advice on industry experience, challenges faced early in one's career, and skills needed for employment. After dedicating about a month and a half from morning until evening to the training, she passes the baton to the next instructor.
The education program spans 75 days and totals 600 hours, covering AI performance marketing basics, customer data analysis, design and operation of AI advertising campaigns, optimization of ad materials and landing pages, and performance and conversion analysis. Participants also gain experience in creating ad copy, banners, card news, and short-form videos using generative AI, as well as executing and analyzing SNS (social media) ads with actual advertising budgets. In the latter part of the program, teams conduct capstone projects that are developed into job-ready portfolios.
Participants complete a 'TIL' (Today I Learned) assignment where they summarize what they learned each week on their blogs. MoneyToday's current employees also provide mentoring. Starting one month before the education concludes, career consulting services are offered, including assistance with resume and portfolio writing.
The training fee, valued at 14.7 million won, is fully free. Participants who meet attendance requirements receive a monthly training allowance of 500,000 won, and outstanding graduates are provided internship opportunities within the MoneyToday Group. The top student receives prizes such as a MacBook.
MoneyToday integrated marketing education utilizing news and data into this program. Song Ki-yong, executive vice president of MoneyToday, stated, "This is a course where participants learn how to conduct marketing using not broad AI but the news and data possessed by a media company." He added, "Those who follow the training well can gain practical experience for employment, and some outstanding graduates may have the opportunity to work as interns at MoneyToday and its affiliated companies."
Son Man-ik, an official in the Vocational Capability Development Division of Daejeon Employment and Welfare Center, said, "Since the program is operated by companies, it can be run more freely than if the government were to dictate every detail." He emphasized, "We hope that by closely understanding the characteristics of the trainees, positive results and excellent cases will emerge."
Earlier, Minister of Employment and Labor Kim Young-hoon mentioned the slogan of the K-New Deal Academy, 'Youth Grow Together with Companies' (KNDA), at a related event, stating, "We will expand this project to enable more companies to participate and give more young people opportunities."
in ECONOMY
