Actress Cha Ye-ryeon, 41, who is facing school violence suspicions, has halted the group-buying campaign she was running on social media without directly addressing the issue. Her agency stated that the sales period had simply ended and that the contract remains in effect.
On Wednesday, promotional text and links related to the group-buying campaign were removed from Cha's social media account, drawing attention.
Some have argued that the seller may have terminated the contract early out of concern for public backlash following the emergence of the school violence allegations against Cha Ye-ryeon.
However, HB Entertainment, Cha's agency, said, "The link was removed because the group-buying sales schedule has ended," adding, "We are maintaining our contract with the vendor."
The school violence suspicions surrounding Cha arose after a related exposé post was uploaded to an online community at the end of last month.
The accuser did not name the perpetrator, but Cha was identified as the alleged aggressor based on details in the post, such as "a female actress born in 1985 who attended Chunggye Middle School."
Subsequently, conflicting claims from individuals claiming to be former classmates of Cha have repeatedly surfaced on online communities. Allegations that Cha mistreated employees at golf courses and hair salons have also emerged, and the controversy has persisted for nearly two weeks without subsiding.
The agency issued statements twice—once when the exposé first appeared and again on the 4th—categorically denying the allegations by stating, "The school violence suspicions against Cha Ye-ryeon are baseless. We take the current situation, in which criticism is directed even at the actress's family, very seriously."
in ENTERTAINMENT
