LG Electronics won the top award, 'IFA 2026 Best Brand of IFA 2026,' at the 'IFA 2026 Innovation Awards' held on the fourth (local time) in Berlin, Germany.
'IFA Best Brand' is the highest brand award in the IFA Innovation Awards, which was newly established last year. It is awarded based on a comprehensive evaluation of a brand's overall competitiveness, including technological innovation achievements, market influence, and design.
At this awards ceremony, LG Electronics was named among seven Je Pum-i (수상) recipients, including the next-generation wallpaper TV 'LG Signature OLED W (model name W6),' which received 'Best in Home & Entertainment' Choi U (수상), and the home audio system 'LG Sound Suite AI,' which won 'Best in Audio' Choi U (수상).
The LG Signature OLED W, which received Choi U (수상) in the Home & Entertainment category, was highly praised for its 'Hyper Radiant Color' technology, which integrates LG Electronics' image quality expertise. It also earned high recognition for its ultra-slim design with a thickness of around 9mm—comparable to a single pencil—that allows it to sit flush against walls, and for introducing a new experience where the TV naturally blends into the space through truly wireless transmission technology that received low-latency certification for the first time in the world.
The LG Sound Suite, which won Choi U (수상) in the Audio category, is a new concept audio system that supports 'Dolby Atmos FlexConnect,' automatically detecting speaker positions within a room to deliver optimized immersive sound. This provides an even more flexible and personalized immersive home audio experience.
In addition, five products were recognized with excellence awards: the 2026 model 'LG OLED evo AI,' which delivers the brightest and most accurate colors and ultra-low reflection in history; the next-generation premium LCD TV lineup 'LG Micro RGB TV' and 'LG Mini RGB TV'; the lifestyle portable screen 'LG StanbyMe 2 Max'; and the party Bluetooth speaker 'LG XBOOM Stage 501.'
in INDUSTRY
