Yoon Sang-hyun, Vice Chairman of Kolmar Group, expressed confidence in the sustained growth of K-Beauty. At a talk titled "Is K-Beauty Sustainable?" during 'Amazon Beauty in Seoul 2026,' held on the 27th at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul, Vice Chairman Yoon analyzed the driving forces behind K-Beauty's growth.
He stated, "The driving force behind K-Beauty's growth is the constant birth of new brands," emphasizing that "an industrial ecosystem where ODM companies like Kolmar Korea manufacture products based on good ideas, and global platforms like Amazon connect them with consumers worldwide, makes this possible." He added, "An environment where new brands can be born and grow is K-Beauty's competitive advantage," saying, "Kolmar and Amazon will continue to work toward the sustained growth of K-Beauty."
The event was organized to bring together industry stakeholders, including cosmetics manufacturers, brands, distributors, and investment firms, to share success strategies and explore collaboration opportunities. Approximately 10,000 industry stakeholders attended online and offline, including Yoon Sang-hyun, Vice Chairman of Kolmar Group, and Shin Hwa-sook, President of Amazon Global Selling Korea. Since co-hosting its first event with Amazon in 2024, Kolmar Korea has participated as the sole manufacturing sponsor for three consecutive years, including last year and this year.
At the venue, booths were set up to showcase skincare, makeup, personal care, and sun care products and technologies reflecting global trends. Customized customer consultations were also conducted. In particular, an information desk was operated in collaboration with its cosmetics packaging subsidiary Yeonwoo, allowing attendees to receive consultations on formulations and containers at once. Additionally, Amazon-specific regional listing consultation spaces were arranged, enabling brand companies and aspiring entrepreneurs to discuss everything from product development to overseas expansion in one place.
A Kolmar Korea official said, "This event was an opportunity to confirm that K-Beauty has established itself as a sustainable industry beyond a temporary trend," adding, "Going forward, we will continue to support the birth of new K-Beauty brands and their overseas growth based on our partnership with Amazon."
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