With the 2027 CSAT approaching in 19 days, managing examinees' physical stamina and condition has become important. To improve concentration, it is crucial to maintain a daily rhythm through sufficient sleep and healthy meals. The food industry has introduced specialized products for concentration, fatigue management, and nutritional supplementation.
According to industry sources on the 31st, sales of Cheong Kwan Jang's 'iPath Energy Shot' increased by 28% compared to the same period last year, from the 30th of last month—50 days before this year's CSAT—to the 14th of this month. The health functional food is targeted at managing examinees' stamina and condition, with demand rising ahead of the exam.
Cheong Kwan Jang's 'iPath SECRET Study Amulet' is also a popular product among examinees. The product combines guarana extract powder, three types of vitamin B, and six-year-old red ginseng, among other ingredients. It comes in a film form that dissolves quickly in the mouth, allowing for easy consumption without water.
hy (H-Y) suggests products focused on managing examinees' fatigue. 'Cooper's Fatigue Care' contains hovenia dulcis fruit extract powder and milk thistle, as well as magnesium and eight types of vitamin B. By applying two of hy's patented probiotics, the product guarantees 10 billion CFU (Colony Forming Units) of lactic acid bacteria per serving to help create a comfortable intestinal environment.
hy's 'MPro Relax' is a health functional food containing L-theanine, which can relieve tension caused by stress. hy recommends 'Fermented Deer Antler Wonbo,' which uses fermented deer antler as its main ingredient for stamina management.
Foods that allow for easy nutritional supplementation during busy study schedules are also drawing attention. Among Namyang Milk's protein-specific brand 'Take Fit,' 'Take Fit Bread Meal' is a powdered shake containing up to 24g of protein and 3.2g of dietary fiber. It can be easily consumed when time is short, such as on the morning commute to school.
Easy Q suggested 'Inaka-an Black Can Hitsumabushi,' a room-temperature storage convenience food that packs an entire eel into a can. It can be stored at room temperature and allows for the preparation of a nourishing rice bowl without complex cooking processes.
There are also many snack gifts wishing examinees success. Lotte Wellfood applied a special package featuring CSAT cheering messages to its representative chocolate product, 'Dream Cocoa.' Ten types of stickers, including "Wishing you a big hit," "Lucky DREAM," and "Courage Dream," were randomly attached to the lid, and there are also stickers where one can write their own cheering message.
Starbucks sells items such as 'Clover Tin Chocolate' and 'Clover Sand Cookies,' utilizing clovers that symbolize luck for examinees. It also introduced products that examinees can use on the day of the CSAT, such as insulated lunch boxes and tumblers. A CSAT special campaign will be run through various online channels, including KakaoTalk Gift and Musinsa, until the 17th of next month.
Nongshim has joined in cheering for examinees using its newly launched snack, 'Neoguring.' This was inspired by the fact that Neoguring's round shape and red seasoning resemble the red circle used to mark correct answers. Until the 1st of next month, cheering comments will be accepted on the official Instagram, and the top three high schools will each receive a gift of 20 boxes of Neoguring.
However, excessive reliance on specific foods or health functional foods should be avoided. One should focus on regularly eaten foods and supplement them only to the extent that they aid in studying. In particular, consuming excessive amounts of caffeine, etc., to boost momentary concentration can cause insomnia, palpitations, and anxiety, which may hinder condition management. Snacks containing sugars, such as chocolate and processed beverages, also require moderation in intake.
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