AI video and image creation platform Higgsfield has secured a Series B investment totaling $400 million (approximately 560 billion won). The company’s corporate valuation is estimated at $5.4 billion (approximately 7.5 trillion won). In Korea, Mirae Asset Capital participated as a strategic investor.
Higgsfield announced the investment details on the 25th. The round was led by DST Global, with new investors including Tribe Capital, Goldman Sachs Alternative's Growth Equity, Smash Capital, Fifth Wall, Valar Capital, Intel Capital, and Liberty Global Tech Ventures joining the deal.
In Asia, Mirae Asset Capital and NTT DoCoMo Ventures, the venture investment division of Japan’s NTT Group, were named as strategic investors. Through this investment, Higgsfield plans to strengthen its expansion into the Asia-Pacific (APAC) market, focusing on Korea and Japan.
Korea and Japan currently rank among the top five global markets for Higgsfield by user base. The company intends to expand its enterprise AI creation platform business in both countries, where demand for video content production is high across K-content, animation, gaming, and entertainment sectors. Investment funds will be allocated to expanding a dedicated Go-to-Market (GTM) organization for the APAC market and securing AI talent.
The corporate valuation recognized in this investment round stands at $5.4 billion, more than four times higher than the $1.3 billion valuation during its Series A round earlier. Higgsfield also announced that its annual recurring revenue (ARR) exceeded $700 million (approximately 1 trillion won) on a trailing twelve-month basis as of this month. The platform serves over 30 million global users, with 390 Fortune 500 companies utilizing its services.
Higgsfield provides AI-powered video and image creation tools for professional creators, brands, and studios. Recently, the company has identified its "agentic" product suite—which automates the process of creating videos across multiple scenes—as a key growth driver. Since launching "Supercomputer" in May, user adoption of agentic products has surged 42-fold within three months, with monthly content generation surpassing 20 million items.
Alex Mashrabov, co-founder and CEO of Higgsfield, stated, “While all businesses require video content, producing it at the quality, speed, and scale demanded by enterprises remains complex and costly.” He added, “The partnership with Mirae Asset and NTT will play a decisive role in expanding enterprise-grade AI production platforms within Korea and Japan’s creative economies.”
Higgsfield is also expanding its AI video creation education initiatives. Its free training program, "Higgsfield Academy," which teaches commercial AI video production methods, has attracted over 400,000 participants to date. In September, the company plans to launch "Higgsfield For Good," a program supporting multilingual visual learning material creation and localization for schools and non-profit institutions.
in TECH
