
SamsungSDS (Samsung SDS) announced on the 1st that it will hold the Enterprise AX Conference 'Real Summit (REAL Summit) 2026' on the 8th at Seoul COEX Convention Center.
This year's Real Summit, themed "The Future of Successful AX Innovation Completed with SamsungSDS AI Full Stack," will share strategies and execution plans for companies to go beyond merely adopting AI and connect it to tangible business results.
At this event, SamsungSDS is set to showcase various technologies, services, and actual customer cases that support enterprises' AX journeys, based on its AI full-stack capabilities spanning from AI infrastructure to platforms and solutions.
Keynote speakers include Lee Jun-hee, CEO of SamsungSDS; Kim Kyung-hoon, OpenAI Han Guk-chong-gwal (CEO); and Choi Ki-young, Country Manager of Anthropic Korea.
Lee (CEO) will present the direction of AX and key success factors for redesigning corporate operations and businesses around AI, moving beyond mere AI adoption, and will also announce customer AX execution strategies based on SamsungSDS's AI full stack.
OpenAI and Anthropic are expected to share global trends in AI technology development and corporate AI utilization strategies, while introducing ways to respond to diverse AX needs of enterprise customers through collaboration with SamsungSDS.
In the afternoon sessions, a total of 59 presentation sessions will be held across 10 tracks: AX Strategy, AX Execution, Manufacturing, Retail & Services, Logistics, Public Sector, Defense, Finance, and more, introducing industry-specific and topic-based AX strategies and concrete execution cases.
Notably, SamsungSDS's major domestic and international AI partners—including OpenAI, Anthropic, Google Cloud, Dell Technologies, Walden Robotics, Furiorea AI, and Tatum Security—will directly participate in session presentations to share the latest AI technologies and enterprise application cases.
This Real Summit significantly expands experiential programs that allow participants not only to listen to presentations but also to directly experience AI and cloud technologies and services.
Through the experience sessions, SamsungSDS will provide hands-on programs where participants can create AI agents directly in Fabric and generate and deploy cloud resources on the Samsung Cloud Platform (SCP).
Additionally, SamsungSDS will unveil and offer a direct experience program for Cowork, a new feature of its work collaboration solution, Briteworks.
Furthermore, SamsungSDS has prepared over 40 exhibition booths to showcase various enterprise AI solutions from SamsungSDS and its partner companies in one place.
Real Summit 2026 is open for registration in advance; detailed program information and application procedures can be found on the official website.