As a cool autumn brings back the running boom, second-hand trading platform Daanggeun Market has launched a strict crackdown on marathon bib number trading. The sale and transfer of marathon bib numbers are impossible, a long-standing issue pointed out for second-hand trading platforms.
According to the IT industry on the 14th, Daanggeun recently received a cooperation request from organizers of major marathons asking them to stop the trading of marathon bib numbers. With the number of marathons increasing due to the running boom, the request stated that fairness is being compromised by the sale and transfer of bib numbers, urging strict regulation at the platform level.
While it was not difficult to register for marathons in the past, the recent running boom has made it common for participants to trade bib numbers at a premium for famous marathons such as the Chuncheon Marathon or Seoul Marathon. Marathon organizers strictly prohibit participation using someone else's bib number, but verifying identity on-site with tens of thousands of attendees is nearly impossible.
Transferring marathon bib numbers is directly linked to safety issues. When registering for a marathon, participants' health information is collected and recorded on the bib; if an accident occurs, measures are taken based on the information contained in the bib. In such cases, actions might be taken according to another person's health information, potentially worsening the condition. It also negatively affects fairness, which is tied to the credibility of the event. In some events, it was revealed that male participants were included in the women's ranking.
In response, Daanggeun has launched a crackdown using generative AI. Following active cooperation requests from organizers, they have strengthened constant monitoring and made their own operational standards stricter than before. Instead of detecting violations based solely on existing keywords, they now use AI to identify posts by analyzing various contexts such as post content and trading circumstances. Daanggeun explained that it continues to advance the relevant AI technology.
However, Daanggeun stated that users caught trading marathon bib numbers will not be immediately sanctioned. Recognizing that many people are unaware that selling or transferring marathon bib numbers is prohibited, they first choose to hide the relevant posts. Instead, if users continue to post transaction-related content despite repeated hiding and warnings, suspension of service measures will be taken.
A Daanggeun official said, "Tickets that cannot be sold or transferred are managed as prohibited items, and policy-violating posts are identified through constant monitoring and user reports." They added, "In particular, we are advancing our AI-based operational system to more effectively detect related posts."
in TECH
