Newen AI unveiled an AI solution that analyzes consumer reactions by race, age, and skin type to support the overseas expansion strategies of K-Beauty companies.
Newen AI, an industry-specific AI analytics company, announced on the 19th that it revealed its global beauty AI platform, 'VUSSENS,' at the '2026 K-Beauty Expo Korea.'
VUSSENS is a beauty-specialized AI platform that integrates and analyzes local social media and e-commerce data in the United States. It tracks marketing performance and purchase conversion, and analyzes the relationships between trends, cosmetic ingredients, and consumer reactions.
In particular, it offers an 'AI Persona' feature that segments and analyzes consumers by race, age, and skin type. It also features a function to identify emerging trends with potential for future attention by analyzing the relationship between ingredients and efficacy.
AI is also utilized in the analysis of short-form content such as TikTok and Reels. This employs a multimodal AI approach that combines STT (Speech-to-Text) for converting audio into text and OCR (Optical Character Recognition) for reading on-screen text, analyzing not only actions within videos but also other elements. Through this, unstructured data such as videos and comments can be utilized for marketing and product analysis.
The domestic market analysis service 'K-Beauty Insight' was also introduced. It structures data generated online in real time to analyze brand diagnostics, rapidly rising trends, and consumer reviews. According to Newen AI, it has utilized related technologies with L'Oréal, APR, Amorepacific, CJOlive Young, Cosmax, and others.
The company explained that during the exhibition period, domestic indie brands, global distribution companies, OEM/ODM manufacturers, and overseas buyers visited booths to conduct adoption consultations.
At the event seminar, Newen AI also analyzed the potential for overseas growth of K-fragrances. Nam Yu-jin, team leader of Consumer Analysis at Newen AI, introduced the possibility that K-fragrances could grow into a new global beauty category following skincare, based on changes in consumer interest and reactions from U.S. social data.
Bae Seong-hwan, CEO of Newen AI, said, "Through K-Beauty Insight, which precisely diagnoses the domestic market, and VUSSENS, our solution for global expansion, we will expand technical support to enable beauty companies to execute data-driven strategies."
in TECH
