
Baemin will exclude all discount amounts borne by registered merchants from the platform fee calculation. The scope of application has been expanded to include customer delivery fee discounts, in addition to food price discounts.
Woowa Brothers, the operator of Baemin, announced on the 12th that it plans to amend the terms of service for its Baemin Delivery service to reflect this content.
Going forward, food price and delivery fee discount amounts borne by merchants will be excluded from the calculation base for intermediary fees and payment settlement fees. For example, if a merchant applies a 3,000 won discount on an order worth 25,000 won, the fee will be calculated based on 22,000 won.
Baemin had already not charged fees on food price discounts. Since May of last year, it has also excluded amounts borne by franchisees from franchise headquarters-issued discount coupons from the fee calculation base.
This time, in response to requests from small business groups, the scope was expanded to include delivery fee discounts. Baemin estimated that the annual fee burden for registered merchants would decrease by approximately 110 billion won compared to a method of charging fees based on the pre-discount amount. This figure includes the effect of existing food price discount deductions.
According to the company, assuming an average of 30 delivery orders per day with a 3,000 won discount per order, merchants could reduce their fees by more than 290,000 won per month and approximately 3.5 million won annually.
Kim Beom-seok, CEO of Woowa Brothers, stated, "We have strengthened the principle of deducting discounts borne by registered partners during platform fee settlement," adding, "We will continue to pursue mutual benefit measures that reduce partner burdens and translate into customer benefits."