Paris Baguette has decided to increase the prices of some beverages by an average of 2.7% amid rising cost burdens, including raw material costs.
According to Paris Baguette's official website on the 9th, the company will raise the prices of 10 types of in-store prepared beverages by an average of 2.7% starting from the 16th.
The price increase is a measure taken in response to rising raw material and general costs. However, considering the burden on consumers, Americano and Cafe Latte, which account for a high share of sales, have been excluded from the price hike. This move is interpreted as an effort to minimize customer burden by maintaining the prices of frequently ordered signature menu items.
Meanwhile, Paris Baguette also raised the prices of 127 products, including 86 types of bread and 41 types of cakes and desserts, by an average of 5.0% in August.
in ECONOMY
