All Day Project's Annie shares photo with her image on billboard at mom's department store

By Park Dayoung

9:36 a.m. Oct 22, 2026

Annie, 24, of the group All Day Project, appeared in two photos she posted on Instagram on Tuesday, posing in front of Shinsegae Square, a giant electronic billboard on the exterior of Shinsegae Department Store's main branch in Myeong-dong, central Seoul.

The billboard displayed individual and group scenes featuring Annie from the music video for All Day Project's new song "CRASH."

Annie, whose real name is Moon Seo-yoon, is the eldest daughter of Shinsegae Department Store Chairwoman Jung Yoo-kyung and the granddaughter of Shinsegae Group's chairwoman emerita.

"This article was translated using AI and may differ slightly from the original."

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