Do Future Hits 100 Billion Won in Sales Just Three Years After Founding, Targets U.S. Market with 'K-Wellness'

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"Even in a future where humanoid robots become commonplace, we aim to create a wellness brand that preserves humanity's noble self-esteem and charm."

Do Kyung-baek, CEO of Do Future, stated, "Under the philosophy of 'Love Yourself,' we are combining hardware such as beauty devices with software including health functional foods and AI (artificial intelligence) platforms to secure profitability and brand value, evolving into a comprehensive wellness platform."

Founded in 2022, Do Future has solidified its position in the health functional food market by successfully launching popular products like Pueng and Soukou based on its health functional food brand 'Doctor Blit.' Recently, it significantly expanded its business scope into comprehensive wellness through healthcare brand 'Callo' and inner beauty product 'Nothing Better.'

Do Gyeong-baek (CEO) said, "We must operate businesses in categories that do not change over time," adding, "As society increasingly values consumers' self-worth and self-esteem, the wellness sector will grow even faster."

He noted, "In fact, sales surged 2.5 times (156%) from 38.8 billion won in 2023 to 99.4 billion won in 2024, showing steep growth." He further stated, "We will expand our portfolio beyond simple cosmetic brands into various consumer goods brands that allow people to cherish and love themselves."

Having built its growth momentum with Doctor Blit, Do Future is now focusing on the anti-aging brand 'EOA' (End of Aging). Actress Jang Na-ra, known as the "ultimate ageless beauty," serves as the brand model. Its representative products include home-use beauty devices 'Full Cera Pro' and 'Full Tenza.'

Full Cera Pro utilizes HIFU (High-Intensity Focused Ultrasound) technology to improve skin elasticity and lift facial contours. With a four-level depth adjustment function, it enables precise care for specific areas such as under the eyes, nasolabial folds, and deep cheeks. The goal is to implement technology that allows dermatology-level procedures to be performed at home.

Do (CEO) explained, "Our differentiator lies not in simply performing OEM (Original Equipment Manufacturer) production but in securing technical expertise through collaboration with multiple R&D (Research and Development) institutional investors and medical equipment manufacturers." He added, "It is rare for companies other than large corporations to launch products directly into the market through R&D in the beauty device sector."

Callo's representative healthcare brand products include 'ReVibe,' a home training device specialized for high-intensity aerobic exercise, and 'EMS Slim Maker,' a body massager. Actors Daniel Henney and singer Soyou, formerly of girl group SISTAR, are currently active as brand models.

Do (CEO) stated, "While other beauty and healthcare brands have targeted the 2030 demographic with trends-sensitive responses, Do Future focuses on securing long-term users (Long-term Users) among the 4050th generation."

Through this strategy, EOA beauty device sales increased by 150% compared to the same period last year, and Nothing Better, which entered Olive Young, saw sales grow by 199%. He emphasized, "A repurchase rate exceeding 50% is particularly noteworthy."

Do Future is accelerating its global expansion, starting with the establishment of a U.S. subsidiary last November. As the United States is recognized as the largest consumer market with high demand for K-beauty, the company plans to strengthen collaborations with local creators and provide differentiated brand experiences to solidify its market position.

In August last year, Do Future was awarded the '2024 Highest Sales and Best Growth Award' at TikTok Korea's 'E-commerce on TikTok' event, recognizing its brand and product competitiveness and growth potential. It plans to officially enter the North American e-commerce market through collaborations with TikTok and Amazon.

Expansion into the Southeast Asian market is also underway. Do (CEO) said, "We have been exploring global expansion possibilities through establishing a U.S. subsidiary last year and participating in overseas exhibitions." He added, "This year, we will expand into Singapore, Malaysia, Europe, and other regions to leapfrog as a global wellness leader."

The company is also concentrating efforts on advancing AI (artificial intelligence) technology. He stated, "We have established a dedicated AI team internally to improve work efficiency," adding, "Beyond search engine optimization (SEO), we will conduct AI-based optimization (GEO) to ensure our products are visible from anywhere in the world."

Do (CEO) predicted, "As AI technology combines with personalized solutions and an integrated perspective where inner health leads to outer beauty spreads, the market centered on personalized wellness and inner beauty will grow into a mainstream sector."

He further added, "Do Future's ultimate goal is to build a wellness platform that combines consumer goods and AI. We aim to become the global number one wellness group that helps many people love themselves and makes humans more beautiful and healthy."

[MoneyToday startup media platform 'Unicorn Factory']