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Apartment interior design startup Apartment Menti is completely restructuring its management system to mark its 11th anniversary. The company plans to solidify a professional management system centered on execution while focusing the founder's efforts on global expansion and establishing a brand vision.
Apartments Menteri announced on the 27th that it has appointed Kim Jun-young as its sole representative director. Yoon So-yeon (CEO), who had served as co-representative director alongside him, will move to the position of CVO (Chief Vision Officer) to focus on medium- and long-term strategies and overseas market expansion.
This personnel change is a measure to maximize the efficiency of "strategy" and "operations" in line with the company's growth stage. The newly appointed leader, Kim Jun-yeong (CEO), will oversee all aspects of corporate management and lead substantial growth.
Yoon So-yeon, CVO, is focusing on expanding global hubs in New York and Singapore and designing the future of the brand. Yoon CVO stated, "Based on the positive response from the Hong Kong market, we will establish a Korean-style residential renovation model as a global standard."
The deployment of key executives to the front lines has also been carried out. Oh Soo-hoon, CFO/COO (director) who joined in 2023 and led the remodeling business unit, was promoted to executive vice president. Executive Vice President Oh will expand his scope of responsibility beyond finance and investment to include new businesses and global strategy, assisting Kim (CEO).
Founded in 2015, Apartmentment targeted 3,050 households and recorded an annual growth rate of 57.1%. In particular, after raising a cumulative investment of 58 billion won by 2022, the company received strategic investment from LG Electronics last year, accelerating its transformation into a "housing tech" enterprise.
The company plans to further enhance customer experiences through initiatives such as AI Immersive Home (immersive home virtual experience) and A-pay (financial program). It is committed to transforming interior design from a simple construction domain into an innovative service industry that integrates finance and IT.
Kim Jun-yeong (CEO) emphasized that "Apartment Mentor has now entered the corporate stage with a proven business model," adding, "We will pursue sustainable growth based on our customer-centric DNA rather than short-term results."
[Money Today Startup Media Platform Unicorn Factory]
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