Five major domestic companies presented "efficiency" as a key keyword for the artificial intelligence (AI) era during the "Smart Energy Plus 2026" conference held on the 29th in Hall B of COEX in Samsung-dong, Seoul. The goal is to maximize the utility of AI, which involves massive energy consumption.
Han Jae-jun, master at Samsung Electronics' AX (AI Transformation) and PI (Process Innovation) Center, said, "We must improve productivity to match the accelerating rise in AI capabilities," presenting a vision to build an "AI-native company" where AI itself becomes the way of working, going beyond organizations that simply utilize AI well.
Choi Jun-yong, vice president of HBM (High Bandwidth Memory) Business Planning at SK hynix, also said, "We are preparing future products centered on how much intelligence can be efficiently provided with limited power."
He added, "We are preparing a virtuous cycle where we provide more AI services with less power, which in turn drives increased memory demand." This indicates that both leaders of the semiconductor industry are pursuing the maximization of efficiency in the AI era.
Additionally, Kim Young-hoon, head of the Robotics Business Division at Hyundai Motor's Robotics Lab, said that his goal is for robots to perform tasks efficiently within limited battery capacity.
Yoon Il-yong, director of the AI-Robotics Convergence Research Institute at POSCO Holdings' Future Technology Research Institute, said his goal is to improve energy efficiency in steel mills using AI.
Lee Gwang-won, head of the Applied Business Division at LG Electronics, introduced that information processing efficiency per unit of power has emerged as a core competitive factor in the cooling market.
Meanwhile, cost reduction and profitability in AI infrastructure were highlighted as key challenges at the "AI Infrastructure Frontier Conference" held on the occasion of "SEP 2026."
Samsung SDS and LG CNS showcased strategies for utilizing the latest GPUs (Graphics Processing Units) and modular data centers, while SK Shieldus and Softcamp presented security technologies specialized for industrial equipment and AI agents.
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