Purse is set to transform from an office furniture seller into a company offering office operation services. The firm will launch an "office subscription service" that provides office furniture on a rental basis and handles maintenance, collection, and reuse, thereby expanding its business scope. In this strategy, the mature office furniture market will leverage recurring revenue as a new growth engine.
Park Jeong-hee, CEO of FUSIS, said at a press conference held on the 29th at the FUSIS Business Hub in Yeouido, Yeongdeungpo-gu, Seoul, "I have long pondered whether we should not think more about what comes after simply supplying furniture," and added, "We will establish a subscription service in the market where customers can focus on their core business while FUSIS takes responsibility for office operations."
Porsche's office subscription service, launched this month, offers a range of benefits including regular inspections, chair cleaning, office layout changes, and post-contract retrieval services while companies utilize office furniture for a specified period. Service history can be managed centrally through the digital platform "Office Service Hub." Companies can modify their office environments as needed, while Porsche takes charge of operations and management accordingly.
Percis reported that while corporate work environments are changing rapidly due to the adoption of AI (artificial intelligence) and the spread of HYBE-led remote work, offices are failing to respond flexibly, prompting the company to develop a subscription service. In particular, Percis identified the steady demand for office space maintenance and expansion or reconfiguration driven by organizational changes as a new business opportunity.
The office subscription service has been validated through major corporations. Foris conducted a pilot (testbed) operation in the first half of this year targeting LG Electronics and Daehaknail, and both companies continue to use the same subscription service today. The service scope and operational methods were refined by incorporating feedback gathered during the pilot phase.
Park Si-woo, vice president of FUSIS, stated, "Initially, we targeted startups with significant budget burdens and shared offices, but as we observed market responses, we concluded that there is sufficient demand extending to large corporations and mid-sized companies."
The subscription fee for the office subscription service varies depending on the contract period (three, four, or five years) and the scale of usage. For a 50-person office, as cited by Persis, signing a five-year contract results in a monthly subscription fee of approximately 1.2 million to 1.3 million won. Although the cumulative cost is about 20% higher than purchasing furniture outright, the fee includes all aspects of office maintenance, cleaning, and space consulting services.
Pers is planning to grow its subscription business on a long-term growth basis. The company intends to accumulate user data to expand customized services, such as offering additional household units, and also plans to establish a circular system that retrieves products upon contract expiration for reuse. Regarding the business of refurbishing office furniture and selling it as used goods, Pers explained that it is currently in the internal stage of validating its business viability.
Park (CEO) emphasized, "As a professional brand for office environments, we aim to make more proactive suggestions regarding office spaces through our subscription service." They added, "While this may certainly create cash flow pressures in the short term, building lasting relationships with customers will ultimately lead to greater competitiveness."
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