Amorepacific Group recorded double-digit growth in both sales and operating profit for the second quarter, driven by favorable conditions in domestic and overseas markets. While key brands such as Sulwhasoo, Hera, and Estrade continued their growth momentum in the domestic market, performance also improved in core overseas markets including North America, Europe, and Japan.
Amorepacific Group announced on the 30th that its consolidated sales for the second quarter reached 1.2543 trillion won, with operating profit at 122.8 billion won. Compared to the same period last year, sales increased by 14.6%, and operating profit rose by 53.3%.
The flagship affiliate Amorepacific led group performance with a 17% increase in sales and a 59% rise in operating profit. Domestically, sales grew through online channels and Multi-Brand Stores (MBS), while overseas expansion included broadening brand portfolios in key markets such as North America, EMEA (Europe, Middle East, Africa), and Japan.
Domestic business saw sales grow by 10% and operating profit by 48%. Online channels achieved double-digit growth thanks to major platform events and Amorepacific Mall promotions, while MBS channels continued strong sales of Estrade, Illiyoon, Hanul, Mamonde, and Primera.
By brand, Sulwhasoo grew steadily across both online and offline channels centered on its 'Yunjo Essence,' while Hera saw increased sales of 'Sensual Nude Gloss' and 'Mesh Powder Cushion.' Estrade continued its growth as a derma brand due to the impact of its new product 'Atobarrier365,' and Illiyoon recorded rising body care product sales. Missha and Laboh also expanded their haircare portfolios through new product launches.
Overseas business posted a 28% increase in sales and a 99% jump in operating profit. Growth was led by North America and EMEA markets, while Japan and Asia-Pacific (APAC) markets grew primarily through online and offline channels. Overseas operations recorded double-digit operating profit margins for two consecutive quarters, driven by expanded sales of high-growth brands and improved profitability.
In the United States and Europe, Laneige, COSRX, Illiyoon, and Missha showed strong sales in beauty and personal care categories during Amazon Prime Day events. In North America, Estrade recorded triple-digit sales growth centered on Amazon and Sephora, while COSRX saw increased RX Line sales on Amazon and TikTok Shop. Innisfree also continued its growth trajectory based on sales of its Green Tea line and sun care products.
In Europe, COSRX's sun care products received positive responses on Amazon in Germany and the UK, while Estrade expanded collaborations with Sephora and broadened its distribution network. Laneige and Innisfree also expanded overseas sales through new product launches and digital marketing efforts.
In Japan, Laneige benefited from the launch of its new product 'Balance Mode' and expansion of MBS channels, while Estrade and COSRX grew through new product sales and online channels. ASEAN, India, and Australia markets continued their growth trends, though Greater China saw a decline in sales due to channel efficiency measures.
Innisfree, Etude, Espoir, and Amos Professional reported declining performance due to channel efficiency efforts but maintained sales focused on core products. O'Sulloc showed growth momentum driven by online gift sets and the operation of Jeju Tea Museum content.
Amorepacific Group plans to continue its medium- to long-term growth strategy centered on developing global key markets, strengthening integrated beauty solutions, advancing bio-based anti-aging research and development, and driving AI-powered business innovation.
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