The reusable bag that CJOlive Young had been providing as a shopping bag when purchasing cosmetics will be launched as an official product. This follows growing demand for the bag to be sold separately from shopping bags, as it has gained popularity as a souvenir among foreign tourists.
According to industry sources on the 5th, Olive Young will begin officially selling a large tarpaulin bag priced at 3,000 won starting on the 13th. It will also newly introduce a medium-sized version priced at 2,000 won, which is smaller than the existing product. The medium size will be sold at stores nationwide, while the large size will be limited to approximately 150 stores in major tourist commercial areas such as Myeong-dong and Hongdae.
The Olive Young reusable bag, which was piloted at four Seoul stores last January, recorded cumulative sales of 2.47 million units by the end of October this year. Large-sized products have also been listed for resale on U.S. second-hand trading sites for $25 to $39 (approximately 30,000 to 50,000 won).
The reasons behind its popularity among foreign tourists are cited as its price and practicality. It is considered ideal for use as a bag to carry luggage during travel due to its affordable price, spacious size, and waterproof features. As cases of tourists visiting Olive Young stores purchasing the bag separately in addition to cosmetics have increased, this led to the launch of the official product.
An Olive Young official explained that the decision to begin official sales was made after inquiries from foreign customers who wanted to purchase additional reusable bags continued to come in.
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