KT Skylife's IPTV (Internet TV) service 'ipit TV' has surpassed 240,000 subscribers just one year after its launch. Internet subscribers have also exceeded 660,000, achieving simultaneous expansion of wired business subscribers and improvement in profitability.
KT Skylife announced on the 30th that as of the end of June, 'ipit TV' subscribers had surpassed 240,000, while internet retention subscribers also exceeded 660,000.
Launched last July, 'ipit TV' is an IPTV product offering high-definition broadcast services based on KT's Internet network. Its key feature is providing a monthly discount of 2,200 won to customers using major OTT (online video services) platforms such as YouTube Premium, Netflix, Disney+, and Wave.
The company explained that it targeted demand for users who want to use both live broadcasting and OTT services, securing 240,000 subscribers within one year of launch. As IPTV subscriptions increased, bundled Internet subscriptions also rose, pushing total Internet subscribers beyond 660,000.
Profitability is also improving. The company stated that as more subscribers use both Internet and IPTV together, ARPU (average revenue per user) has shown an upward trend. KT Skylife noted that since the launch of 'ipit TV', approximately 20,000 new subscribers have been added monthly, setting a goal to reach 300,000 'ipit TV' subscribers and 700,000 Internet subscribers by the end of this year.
The product lineup has also been expanded. On the 8th, the company launched 'ipit TV Choice', which combines paid channels such as movies and family content with its live broadcast service 'ipit TV Plus'. Subscribers can access desired paid channel packages at a lower price and change genres once per month.
To celebrate the first anniversary of 'ipit TV' launch, KT Skylife is conducting a welcome event for new subscribers throughout August. Customers who subscribe through the company's website or customer service center will receive four paid channels—SPOTV Prime, Catch On, Movie Choice Trot, and Movie Choice Martial Arts Action—for free for one month.
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