Xiaomi made its debut at IFA 2026 held in Berlin, Germany, unveiling a new foldable smartphone equipped with a self-developed chip. Simultaneously preparing to enter the European electric vehicle market in 2027, the company plans to expand its business scope beyond smartphones by investing more than 43 trillion won over the next five years in artificial intelligence (AI), semiconductors, electric vehicles, and robotics.
Xiaomi announced on the 3rd that it established a record-breaking standalone overseas exhibition hall exceeding 3,300 square meters at IFA 2026, showcasing more than 380 products and technologies. At the center of the exhibition was its "Human × Car × Home" ecosystem, which connects people, cars, and homes into one integrated system.
This structure enables smartphones, vehicles, and home appliances to interconnect via AI and Xiaomi's proprietary operating system (OS), HyperOS. For instance, when a user heads home, lighting and air conditioning can be pre-adjusted based on location and weather data; if photo printing is requested, multiple devices coordinate to complete the task.
The foundation for this ecosystem lies in Xiaomi's rapidly growing device base. Beyond smartphones, tablets, and laptops, over 1.1 billion devices are now connected to its global consumer AIoT (Artificial Intelligence of Things) platform. The user base exceeds 175 million worldwide. Its electric vehicles also surpassed a cumulative delivery volume of 700,000 units just two years after entering the Chinese market.
At this year's IFA, Xiaomi also unveiled "Xiaomi 18 Fold," a flagship foldable smartphone featuring its next-generation self-developed chip, "XRING O3." The strategy aims to enhance on-device AI performance and power efficiency by securing semiconductor technologies including its proprietary AI model and NPU (Neural Processing Unit).
Xiaomi is also accelerating its entry into the European electric vehicle market. At the event, it exhibited models such as the SU7 and high-performance variant SU7 Ultra, signing memorandums of understanding (MOUs) with eight major German automotive dealer groups. Based on these agreements, the company plans to establish local sales and service networks ahead of its 2027 expansion into European markets including Germany.
Robotics is also being cultivated as a key pillar of the ecosystem. According to the company, after deploying the humanoid robot "CyberOne" for nut-tightening tasks at its self-built electric vehicle factory, the task success rate rose from approximately 90% to 98% within just four months. This effectively utilizes Xiaomi's own manufacturing facilities as a testbed for robotics technology.
To support this vision, Xiaomi will invest more than 200 billion yuan (approximately 43.8 trillion won) in R&D from 2026 to 2030 across AI, OS, self-developed semiconductors, smart electric vehicles, robotics, and smart manufacturing. Xu Pei, Xiaomi's CMO (Chief Marketing Officer), stated: "Starting with smartphones, we have continuously expanded our business scope to include smart homes and electric vehicles while maintaining sustained investment in foundational technologies such as AI, operating systems, semiconductors, and smart manufacturing."
in TECH
