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Fan-participation entertainment company Modehouse announced on the 6th that it has secured an investment of 10 billion won from Atnum Investment.
This investment is an additional round (Extension) of the existing Series B, with Atnum Investment participating alone. Previously, Modehouse raised 21 billion won in a Series B investment last August involving IMM Investment, LB Investment, Interwest, Smilegate Investment, and others. With this latest investment, the cumulative Series B funding has increased to 31 billion won.
Atnum Investment highly evaluated the growth potential of the business model that combines multi-artist IP (intellectual property) with the fan platform 'Cosmo'. On Cosmo, fans can participate in major decision-making such as selecting title tracks, forming activity units, and setting concert setlists, a structure that leads to fandom expansion and platform activation.
Based on this, Modehouse has successfully operated multiple artist IPs including Triple S, Artemis, and Identity, establishing a multi-IP system.
Business results are also becoming visible. Modehouse recorded 32.3 billion won in sales last year, achieving an annual album sales volume of 1.16 million units. Triple S's third full-group regular album 'ASSEMBLE26' achieved initial sales of 560,000 units, while Identity's third EP 'itsnotover' recorded initial sales of 580,000 units. Artemis expanded its overseas fandom by conducting a world tour in 28 cities.
Cosmo is also continuing its growth trend. It currently has 530,000 cumulative subscribers and 170,000 monthly active users (MAU), and the cumulative issuance of digital photocard 'Object' has surpassed 20 million units.
Modehouse plans to expand new artist IPs and strengthen its global business based on this investment. While preparing for Identity's 24-member full-group activities and launching new artists, it also intends to further enhance Cosmo's overseas services based on the global tips business.
Kim Dong-jun, Senior at Atnum Investment who led this investment, stated, "Modehouse has proven the reproducibility of production capabilities by continuously succeeding with artist IPs even within a competitive landscape dominated by large entertainment companies." He added, "Since its early startup days, it has built its own fan platform to implement a differentiated business model where IP and platforms grow together. The virtuous cycle structure, where fan participation leads to purchases and data, and accumulated data drives the growth of new IPs, has officially begun to function."
[MoneyToday startup media platform Unicorn Factory]
in FUTURE
