LG Electronics is launching global efforts to combat hunger to mark World Food Day, including an outdoor billboard campaign overseas and meal support for vulnerable communities.
LG Electronics announced on the 15th that it will screen a public interest campaign video produced by the United Nations Food and Agriculture Organization (UNFAO) on outdoor billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK, until the 23rd (local time). This activity is part of 'LG Hope Screen,' a social contribution program that has promoted public interest videos from international organizations and NGOs (non-governmental organizations) since 2011. World Food Day is October 16.
The company is also providing meal support for vulnerable groups in countries where it operates major overseas facilities. In Indonesia, it provided meals to residents affected by disasters in Pasirlangung village in West Java and supported health check-ups for children. In India, it conducted the Life's Good Nutritious Meal Campaign, providing meals to 120,000 students at public schools across 16 states, and also donated food supplies in Iraq and Singapore.
Domestically, LG Electronics operates a donation menu system where employees can choose simplified cafeteria menus, with each selection contributing to a fund that supports meal assistance for vulnerable groups.
Yoon Dae-sik, Senior Executive Vice President of External Relations at LG Electronics, stated, "We will continue various activities for hunger relief, such as expanding public interest campaigns and providing meal support to vulnerable groups, fulfilling our role as a global corporate citizen."
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