Hyundai Motor Group will support the successful hosting of the Universiade, which will be held across the entire Chungcheong region next year. This marks its fourth sponsorship of a Universiade, following the Daegu, Kazan, and Gwangju Games.
On the 11th, Hyundai Motor Group signed an official sponsorship agreement with the Organizing Committee for the 2027 Chungcheong Universiade at its headquarters in Yangjae, Seocho-gu, Seoul. Under this agreement, Hyundai Motor Group will participate as the official mobility sponsor of the Games. The specific scale of the sponsorship and details of mutual cooperation are to be discussed with the Organizing Committee.
The Chungcheong Universiade is an international comprehensive sports competition for university students that will be held in a distributed format from August 1 to 12 next year, through cooperation among four metropolitan cities and provinces in the Chungcheong region: Daejeon Metropolitan City, Sejong Special Self-Governing City, North Chungcheong Province, and South Chungcheong Province. Athletes from more than 150 countries worldwide, along with a total of approximately 15,000 participants, are expected to compete across 18 sports disciplines. This will be the fourth Universiade held in Korea, following the 1997 Muju-Jeonju Winter Universiade, the 2003 Daegu Summer Universiade, and the 2015 Gwangju Summer Universiade.
Prior to this, Hyundai Motor Group had sponsored the 2003 Daegu Games, the Summer Universiade held in Kazan, Russia in 2013, and the 2015 Gwangju Games.
The signing ceremony was attended by Sung Kim, Senior Vice President and Head of Strategic Planning at Hyundai Motor Group, and Yum Hong-cheol, Chairman of the Organizing Committee for the 2027 Chungcheong Universiade, among others.
Sung Kim said, "We are honored to participate as an official sponsor of the 2027 Chungcheong Universiade, where university student athletes from around the world will exchange and interact through sports." He added, "We hope this partnership will contribute to the successful hosting of the Games and the development of global university sports."
Yum Hong-cheol stated, "It is very reassuring to have Hyundai Motor Group, which leads the global mobility industry, as our partner." He continued, "Building on this sponsorship, we will accelerate our preparations for the Games and create a successful festival that young people from around the world and all citizens can enjoy together."
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