KT announced on the 16th that it has launched an AI-based in-store music service, "RaiDIO Biz," as a KT mobile value-added service in collaboration with Aplayz, an operator of an AI spatial music platform.
RaiDIO Biz is a service exclusively for small and medium-sized businesses (SMBs) that provides music, broadcasting, and customer management functions necessary for store operations. It supports SMBs across various industries, including cafes, restaurants, hair salons, hospitals, and academies, enabling them to easily manage music that suits their store's atmosphere without requiring specialized knowledge of music.
The monthly fee for RaiDIO Biz is 9,900 won (VAT included). Customers can sign up through KT.com, the MyKT app, and other channels. After signing up, they can immediately start using the service by registering an account via a dedicated URL delivered through a guidance text message.
RaiDIO Biz uses AI to recommend and automatically play music tailored to the store's industry and operating environment. It also provides guidance broadcasting and reservation broadcasting functions that can be utilized for business hours announcements, event notices, and promotional advertising. Users can easily set up music and broadcasts that match their store's atmosphere and operational goals without separate equipment or specialized personnel.
In particular, the automatic song selection function by time slot allows the musical atmosphere to change automatically according to customer visit patterns in the morning, at lunchtime, and in the evening, thereby enhancing store operational efficiency.
The service also provides functions for promoting stores and managing regular customers for SMBs. When a business owner registers their store information on the RaiDIO Biz platform, that information is exposed to users of the music app "RaiDIO," allowing them to expect new customer inflow and promotional effects.
By placing the QR stickers provided upon service subscription in the store, visiting customers can easily leave records using a guestbook function. This allows businesses to broaden their touchpoints with regular customers and maintain ongoing relationships.
The monthly fee for RaiDIO Biz is 9,900 won (VAT included). Users can utilize various functions such as in-store music, guidance broadcasting, and customer management without separate music licensing contracts or complex payment procedures. The fee is billed together with KT mobile communication charges.
To commemorate the launch, KT will also conduct a free promotion of up to three months for new subscribers. Through this, SMBs can experience the key features of RaiDIO Biz without the burden of initial costs.
Deba Lee Seu-sa-eop (Head) Son Jeong-yeop (SVP), [Title] of KT's Customer Division, said, "We expect RaiDIO Biz to contribute to the practical improvement of management efficiency for SMBs by providing both an AI-utilizing music service and store promotion functions together." They added, "Going forward, we will strengthen services that can help with actual business operations for SMBs, such as operations, marketing, and customer management."
in TECH
