BLACKPINK member Jisoo's earnest English pronunciation is spreading across social media as a meme.
Jisoo recently performed her new song "ADDICTED" on SBS music program "Inkigayo." As fans cheered before the music began, she quietly shouted "Louder" to get an even bigger response from the audience.
Her deadpan expression and straightforward pronunciation of "Louder" — which sounded like "Raureol" — quickly became a meme on social media. Jisoo also shared the clip herself, responding to the buzz with humor.
Netflix Korea also joined in, posting a video of Jisoo's performance on its official social media account with the caption: "The era of 'Ra-eul-ra' is over, and the era of 'Raureol' has arrived. Come by for your daily dose of 'Raureol.'" It also referenced "Inkigayo" and the Netflix series "Boyfriend on Demand," in which Jisoo stars.
"Ra-eul-ra" is a playful onomatopoeic expression for the sound people unconsciously make when yawning as their vocal cords open. It became a social media meme last summer.
Netflix Korea introduced "Raureol," a similarly sounding expression inspired by Jisoo's pronunciation, as the latest catchphrase.
Jisoo released "ADDICTED," the second pre-release track from her first full-length solo album, on Oct. 30 and continues her music activities. She also appeared as Seo Mi-rae in the Netflix series "Boyfriend on Demand," released in March.
in ENTERTAINMENT
