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Adit & Arc Corporation, which operates the AI (artificial intelligence)-based Instagram advertising service 'Adit', announced on the 4th that it has secured seed funding from Mashup Ventures, Kakao Ventures, Base Ventures, and BizCafe (BZCF).
Adit & Arc's advertising service 'Adit' is a platform that connects brands with digital magazines and creators aligned with their products, campaign goals, and core target audiences. Content is produced in feed, short-form, and story formats, and the company currently operates brand campaigns across various industries such as fashion, beauty, and food and beverage based on a network of over 70 Instagram digital magazines.
Adit has introduced the concept of 'Feed Engine Optimization (FEO)', which optimizes how brands and content are discovered within recommendation algorithms. Instead of relying on follower counts or past view counts, it analyzes content themes, user responses, and brand suitability using AI models, accumulating execution performance data to improve matching accuracy.
Choi Hyeong-bin (CEO) founded the real-time COVID-19 information service 'Corona Now' (cumulative users: 30 million) during middle school. While studying computer science at KAIST, he developed the nap wellness service 'Kkokkio Alarm', which grew to serve hundreds of thousands of monthly users in both South Korea and Japan. He later worked as Toss's youngest Product Owner (PO), where he identified structural limitations in the organic beauty advertising market and launched his startup.
Choi Hyung-bin, CEO of Adit & Arc, stated, "Based on this investment, we will strengthen our brand and media network and grow into a media company that expands K-content and K-culture to the world."
Park Eun-woo, Executive Vice President at Mashup Ventures who led this investment, explained the background: "As advertising trends shift toward magazine-style content, we highly valued the founder's track record of consecutive success in consumer services and the team's execution capability with domain expertise."
[MoneyToday startup media platform Unicorn Factory]
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