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Autonomous driving AI software specialist RideFlux announced on the 30th that it signed a Memorandum of Understanding (MOU) titled 'Strategic Partnership Establishment for KGM's SDV (Software-Defined Vehicle) and SW (Software) Enhancement' with KG Mobility (hereinafter KGM), Hyundai Mobis, the Korea Automotive Mobility Industry Association, the Korea Industrial Technology Promotion Agency, the Korea Industrial Technology Planning and Evaluation Institute, the Korea Automotive Research Institute, and the Intelligent Automotive Parts Promotion Agency.
This agreement was promoted as part of the 'M.AX Alliance' activities led by the Ministry of Trade, Industry and Energy. The parties to the agreement agreed to cooperate with each other for the commercialization of vehicles equipped with autonomous driving solutions and SDV (Software-Defined Vehicle) platforms, aiming to contribute to building an ecosystem for the transition to future vehicles.
According to the terms of the agreement, KGM will promote the installation of Hyundai Mobis's SDV platform and RideFlux's AI-based autonomous driving solution in its own vehicles. Hyundai Mobis will provide the SDV platform to KGM and support technical consulting for smooth operation, while RideFlux will provide the AI-based autonomous driving solution and cooperate on the application and optimization of the solution in vehicles. The relevant institutional investor, the Korea Industrial Technology Planning and Evaluation Institute, will identify and plan government support projects, while the Korea Automotive Research Institute and the Intelligent Automotive Parts Promotion Agency will support the operation of real-vehicle testing and driving test infrastructure.
Through this agreement, RideFlux has significantly expanded its 'AI Driver Software' supply scope from a business structure centered on mobility services such as robotaxis, robotrucks, and autonomous buses to the Yangsan passenger car market of Original Equipment Manufacturers (OEMs). Furthermore, the company plans to simultaneously demonstrate technical reliability and commercialization growth potential within a future vehicle ecosystem encompassing government and research institutional investors, global parts companies, and complete vehicle manufacturers.
In the field of physical AI, which requires large-scale R&D investment and long-term validation, the company views this industry-government-research cooperation as an opportunity to secure independent technological sovereignty and commercialization competitiveness for domestic technology companies in response to the global capital competition centered on the U.S. and China.
In particular, this cooperation aligns with the future mobility cultivation direction promoted by the Ministry of Trade, Industry and Energy. It is evaluated as a representative private B2B (Business-to-Business) cooperation model that can be linked with policy growth funding support such as the 'M.AX Industrial Daejeon Transformation Innovation Fund' and the 'National Growth Fund' invested in by the Ministry of Trade, Industry and Energy, serving as a key task to accelerate large-scale commercialization based on stable funding supply.
RideFlux previously passed the technical evaluation with an 'A·A' rating and submitted a KOSDAQ listing preliminary review application to the Korea Exchange, and through this agreement, it has received recognition of its substantial commercialization growth potential in the complete vehicle B2B market.
Park Jung-hee, CEO of RideFlux, stated, "We have laid the foundation for entering the passenger car Yangsan B2B market by building a strong three-party value chain with KGM, a complete vehicle manufacturer, and Hyundai Mobis, a global parts company." He added, "Based on our validated physical AI technology, we will successfully realize everything from Level 2+ installation in Yangsan vehicles to fully unmanned Level 4 commercialization, leading the global market."
Meanwhile, RideFlux also signed an 'MOU for Building an AI Robotaxi Validation and Learning Data Ecosystem' with Kakao Mobility, S.W.M (SWM), and the Korea Automotive Research Institute on the same day. The company plans to share its experience in unmanned operation, remote support technology, and safety verification based on its unique domestic unmanned autonomous driving temporary operation permit and validation know-how, cooperate on screening long-tail scenarios for real-road learning data and updating precision maps, and complete the value chain together in the service and validation areas.
[MoneyToday startup media platform Unicorn Factory]
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