After Tesla's FSD (Full Self-Driving·Supervised Fully Autonomous Driving) was expanded to include older Model 3 and Model Y models in Korea, it has been found that completed transactions for FSD-eligible listings on Carrot Used Cars, the used car service of the trading platform Carrot, increased by more than threefold.
According to Carroton the 31st, a comparison between the 28th days prior (June 12–July 9) and the 28th days following (July 10–August 6), based on the domestic release date of FSD v14 Lite on July 10, showed that the number of completed transaction posts for listings increased by 221% (approximately 3.2 times). During the same period, completed transaction posts for all Tesla models rose by 84%, Model 3 by 100%, and Model Y by 85%. This is the first time numerical data has confirmed that software availability, in addition to vehicle model year and mileage, influences used car transactions and prices.
During the same period, search volume growth rates were 15% for Tesla, 45% for Model 3, and 21% for Model Y, significantly lower than the transaction completion increase rates. It was confirmed that actual transaction activity stood out beyond simple searches and interest.
FSD is an advanced driver-assistance feature that supports route guidance, lane changes, signal recognition, etc., while the driver actively supervises driving. v14 Lite is a lightweight version of the latest FSD v14 designed to run on older autonomous driving computers like HW3.
A Carrot representative explained, "As user interest in FSD has recently increased, leading to higher search volumes, we have introduced a filter on Carrot Used Cars that allows users to separately check FSD eligibility for their convenience."
Previously, Tesla began sequentially rolling out FSD v14 Lite to U.S.-made Model 3 and Model Y models equipped with HW3 starting July 10. U.S.-made vehicles are subject to the mutual recognition system for automotive safety standards under the Korea-U.S. Free Trade Agreement (FTA). In contrast, China-made Model 3 and Model Y models are currently excluded from FSD eligibility due to domestic certification issues.
Used car prices also varied between older models with a high proportion of U.S.-made vehicles and newer model years with an increased share of China-made vehicles. According to used car platform Kaka, the average July price for 2020–2022 Model Y models, which have a high proportion of U.S.-made vehicles, was 43 million won, up 2.0% from 42.17 million won in June. For the 2023 model year, which has a larger share of China-made vehicles, the price fell by 2.5% to 48.75 million won from 50 million won during the same period. The average price for Model 3 also rose by 3.8%, from 30.23 million won to 31.38 million won. This reflects a shift in automotive value from hardware installed at the time of delivery to software that can be added or improved after delivery.
Tesla began implementing an FSD monthly subscription system on the 21st. With the initial barrier to entry lowered compared to the previous method, which required a one-time payment of approximately 9.04 million won, interest in used Teslas eligible for FSD is expected to continue. Vehicles equipped with basic Autopilot can be used for 150,000 won per month, while those with Enhanced Autopilot (EAP) cost 75,000 won per month.
On the online LINE community, information on purchasing used Teslas capable of running FSD is being shared, including checks on country of origin, autonomous driving computer type, and EAP installation status. The trend indicates that criteria for selecting used cars are expanding from model year, mileage, and accident history to hardware generations and software usage rights.
The trend of linking vehicle software to residual value can also be seen in the strategies of domestic automakers. In fact, Hyundai Motor Group is expanding wireless software updates (OTA) and post-delivery feature purchases (FoD) as core elements of its Software-Defined Vehicle (SDV) strategy. A group representative stated, "Maintaining vehicles in the latest state through software updates allows for functional improvements over time and can also increase residual value."
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