L&F is refreshing its corporate identity (CI) for the first time in six years. Having grown primarily through high-nickel cathode materials, L&F has recently achieved successive breakthroughs in securing customers for lithium iron phosphate (LFP) cathode material Yangsan and other products, prompting it to reflect this new business direction in its corporate face—the CI.
According to the battery industry on the 18th, L&F is preparing to implement a new CI that combines a new symbol with the Hangul text "L&F." This marks the first CI overhaul since 2020, approximately six years later.
The new CI retains orange—the color symbolizing the company's identity—while adding black to evoke cathode materials and redesigning the symbol. While the previous CI also used a symbol incorporating the letters "L" and "F," the new version restructures these two alphabets into a more concise form and prominently features the Hangul text "L&F."
The CI update reflects L&F's expansion of its business portfolio from traditional nickel-cobalt-manganese (NCM) cathode materials to include lithium iron phosphate (LFP) and other materials, aiming to embody this evolved corporate identity. When registering the new CI as a trademark, L&F broadly designated products including secondary battery cathode active materials, LFP and LFP carbon composites, lithium manganese iron phosphate (LMFP), and LMFP carbon composite custom manufacturing services. Although the LFP cathode material market has long been dominated by Chinese companies, growing demand for non-Chinese supply chains centered on North America is driving increased domestic demand for locally produced LFP materials among Korean battery manufacturers.
In March, L&F signed a medium-to-long-term supply agreement with Samsung SDI for LFP cathode materials, and the day before yesterday, it finalized another such agreement with SK On worth $118.2 million (approximately 161.7 billion won). Last month, its subsidiary L&F Plus also began shipping pilot production batches of LFP cathode materials. The company plans to expand its production capacity to an annual output of 60,000 tons by the first half of next year. Its strategy is to maintain competitiveness in high-nickel NCM cathode materials while positioning LFP as a new growth engine targeting entry-level electric vehicles and energy storage systems (ESS).
Ryu Seung-heon, CFO of L&F, stated, "The second quarter was a milestone where we achieved our highest quarterly shipment volume to date, reaffirming our competitiveness within the high-nickel market. In the third quarter, with the launch of new single-crystal high-nickel projects and full-scale supply of LFP for North American ESS applications, our dual-track growth foundation centered on NCM and LFP will accelerate, enabling us to deliver differentiated results."
Regarding the introduction of the new CI, an L&F representative said, "Through recent investor day events, we have shared our medium-to-long-term business direction while responding to market changes based on a dual-track strategy combining high-nickel NCM and LFP. This trademark registration is part of a broader review of our brand system, taking into account these strategic directions and global expansion efforts."
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