Nexen Tire has opened an exhibition space, the 'Nexen Design Gallery,' in the first-floor lobby of its Seoul Magok Central Research Institute, 'The Nexen University,' and will make it accessible to local residents and visitors.
Nexen Tire said Monday that it will operate the Nexen Design Gallery as a complex exhibition space featuring both offline exhibitions and digital media art. The lobby is open for anyone to freely enter and enjoy the artworks.
The Nexen University serves as Nexen Tire's research and development hub, playing a central role in tire development, including becoming the first company in Korea's automotive industry to build a high-dynamic driving simulator last year.
The inaugural exhibition, titled 'X SCENES,' features 10 video works created by students from Chung-Ang University's Department of Art and Engineering, Department of Design, and Department of Global Arts using generative artificial intelligence.
The works will be screened on a media wall measuring 30 meters wide and 7 meters high in the first-floor lobby. Viewing is available from 10:00 a.m. to 6:00 p.m. until the 6th of next month.
The 'X' in the exhibition's name is derived from the alphabet of Nexen (NEXEN). It also incorporates the form of the Roman numeral 'Ⅹ' and the Chinese character '', both representing the number 10, to signify that 10 works and various scenes intersect. The exhibition introduces works that reinterpret traditional materials or capture moments of daily life, such as 'Fairy Tale Paper Art,' 'The Journey of a Tire,' and 'Mother-of-Pearl Landscape Painting.'
Based on the experience gained from supplying original equipment (OE) tires to global premium vehicle brands such as Porsche, Mercedes-Benz, BMW, and Audi, Nexen Tire plans to operate the gallery as a space encompassing mobility, design, and fine art.
The company intends to regularly hold complex exhibitions, including digital media art, in collaboration with various entities such as artists and universities.
A Nexen Tire official stated, "The Central Research Institute led the initiative to share the space of The Nexen University with the local community and provide students with an opportunity to showcase their works, which is why we established the Nexen Design Gallery."
The official added, "We plan to continue operating it as a cultural space where anyone can comfortably visit. Artists or institutional investors who wish to exhibit are welcome to contact us at any time."
in INDUSTRY
