Xiaomi Korea is expanding its offensive in the domestic market with cost-effective home appliances, unveiling products ranging from air purifiers in the 200,000 won price range to car vacuum cleaners. The strategy aims to restore the brand’s former standing, a time when consumers even resorted to direct purchases from overseas for Xiaomi home appliances, by broadening its product lineup beyond smartphones and wearable devices into general household appliances.
Xiaomi Korea announced on the 26th that it will officially launch the Mijia Smart Air Purifier 6 and the Mijia Smart Air Purifier 6 Plus in South Korea. Launch commemorative discounts will be available until the 9th of next month.
The recommended retail price for the Mijia Smart Air Purifier 6 is 269,000 won, but it will be sold for 239,000 won, a discount of 30,000 won, during the promotional period. It can purify spaces up to 50 square meters (approximately 15 pyeong), with a Particulate Clean Air Delivery Rate (PCADR) of 443 cubic meters per hour. The Formaldehyde Clean Air Delivery Rate (FCADR) is 218 cubic meters, an improvement of approximately 45.3% over the previous model.
The product features air quality measurement and remote control functions while maintaining a lower price point. It is equipped with a five-layer sensor that detects fine dust by particle size, including PM1, PM2.5, and PM10, as well as temperature and humidity. Users can check indoor air conditions via an LCD screen and control power, operating modes, and reservation settings from outside through the dedicated app, "Xiaomi Home." According to the manufacturer, it removes 99.98% of particles sized 0.3 micrometers, with an operating noise level of 26.6 decibels.
A higher-end model targeting larger spaces was also released simultaneously. The Mijia Smart Air Purifier 6 Plus features a dual impeller and dual filter structure, purifying areas up to 91 square meters (approximately 27.5 pyeong). Its Particulate Clean Air Delivery Rate is 810 cubic meters per hour based on actual measurements. While the recommended retail price is 529,000 won, it can be purchased for 479,000 won, a discount of 50,000 won, during the launch event period.
The company is also expanding its product lineup into automotive appliances. The Mijia car vacuum cleaner supports suction power of up to 23,000 pascals (Pa) and features a five-stage filter system. It can be used for up to 45 minutes in standard mode and up to 10 minutes in turbo mode. The recommended retail price is 109,800 won, but it will be sold for 99,800 won, a discount of 10,000 won, until the 9th of next month.
This launch is seen as part of Xiaomi’s trend to expand its competitiveness in the domestic home appliance market by officially releasing household appliances used in daily life, in addition to smartphones. Air purifiers and vacuum cleaners were representative product lines that sparked a boom in direct purchases from China before Xiaomi opened its branch in Korea.
A Xiaomi Korea official stated, "As the weather turns cold, it is an important time for managing comfortable indoor air," adding, "We will broaden consumer choices with products featuring reasonable prices, purification performance, and smart convenience functions."
in TECH
