Lotte Wellfood's new product, 'Kkogakcorn Ssamjang Samgyeopsal Flavor,' sold out by depleting its initial inventory just one month after launch. The company had originally expected sales to last for three months.
According to Lotte Wellfood on the 1st, Kkogakcorn Ssamjang Samgyeopsal Flavor is a product launched by Lotte Wellfood at the end of July with a 'Yajang' concept applied to Kkogakcorn. The company stated that approximately 210,000 packs were sold based on delivery figures within just over a month of launch, and due to this faster-than-expected sales pace, some retail locations such as large department stores ran out of stock.
According to Lotte Wellfood, an average of more than 50 packs per store per day were sold at large department stores. In the industry, snacks are typically classified as popular when daily sales per store reach double digits.
Lotte Wellfood explained that the rising popularity of Kkogakcorn Ssamjang Samgyeopsal Flavor has also generated consumer interest in the entire Kkogakcorn brand. Consequently, production lines for Kkogakcorn are being operated at maximum capacity.
The success of this product resulted from consumers sharing on social media (SNS) how they enjoy Kkogakcorn Ssamjang Samgyeopsal Flavor in their own unique ways. In fact, SNS is filled with content and reviews utilizing the product's concept, such as dipping Kkogakcorn Ssamjang Samgyeopsal Flavor into ssamjang sauce or wrapping it with meat in lettuce.
The on- and offline marketing campaign linked to the product concept promoted by Lotte Wellfood also proved effective. Lotte Wellfood selected actor Oh Jung-se as a model for the Kkogakcorn brand and is currently operating a 'Romantic Pocha' pop-up where consumers can experience the authentic Yajang atmosphere. Collaborating with Euljiro Mansun Hoof, the company expanded opportunities to enjoy Kkogakcorn alongside beer.
Lotte Wellfood stated, "Spontaneous word-of-mouth from consumers and entertaining reviews have led to our prepared inventory being depleted at a much faster pace than expected." They added, "Demand for not only Ssamjang Samgyeopsal Flavor but the entire Kkogakcorn product line is increasing. We are operating production lines at maximum capacity to respond to consumers' enthusiastic reactions."
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