# At the entrance of 'Stage X Seongsu Chabot', a complex cultural space located in Seongsu-dong, Seongdong-gu, Seoul, stands a giant bull model. It is the symbol of the Italian luxury brand Lamborghini. This pop-up store (hereinafter referred to as "pop-up") was opened by KT&G to commemorate the launch of 'Lil Tonino Lamborghini', a new platform for heat-not-burn electronic cigarettes (heat-not-burn devices).
Entering inside at the opening time on the 15th, one quickly forgets that this is a tobacco company's pop-up event. Sophisticated interiors and lighting reminiscent of a global luxury showcase welcomed visitors.
Especially eye-catching was a heat-not-burn device (Lil Tonino Lamborghini) model larger than an adult male's height; this model, created in the likeness of the new product, dominated the entire interior space.
Right next to it was a shield-shaped photo zone painted in intense red, evoking the Italian brand 'Tonino Lamborghini'. In the exact center of the shield, KT&G's 'Lil' and 'Tonino Lamborghini' logos were engraved together, symbolically showcasing the meeting of the two brands.
Next to the photo zone was displayed the actual product of 'Lil Tonino Lamborghini', the star of the day. There were a total of five models by color: Carbon Grey, Copper Brown, Wave Blue, Ruby Black, and Lime Green.
The walls were filled with front and side images allowing visitors to check the product's details, along with explanations about the 'Flashwave Heating Technology' that enables '3-second preheating'.
The 'Lil Tonino Lamborghini' product achieved the fastest preheating time among heat-not-burn devices, drawing consumer interest even before its launch. Considering that the average preheating time for heat-not-burn devices launched in Korea is 18 seconds, 'Lil Tonino Lamborghini' saves 15 seconds.
Opened in conjunction with the launch of 'Lil Tonino Lamborghini', this location marks KT&G's first pop-up since its founding. In addition to the product zone and sales zone, it was configured with a brand zone where visitors could experience on-site events and an activity zone set up on the second floor. Upon ascending to the second floor, facilities such as VR (virtual reality) and console game machines were installed for enjoying the pop-up site. Completing missions grants vouchers for the 'DIY Keycap Experience Zone', where participants can create trending keycaps themselves.
This pop-up will operate until the 23rd, with entry restricted to adults only via online reservations through Naver Places or on-site registration.
KT&G plans to further increase its current domestic heat-not-burn stick market share of 48% based on this new product. A KT&G representative stated, "Visitors will be able to see the innovative new platform of 'Lil' firsthand and feel the core value of this product."
Meanwhile, alongside the launch of 'Lil Tonino Lamborghini', KT&G also launched five types of 'NAU' products, the dedicated stick brand for the device: NAU Rust, NAU Blue, NAU Change, NAU Yellow, and NAU Coral.
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