President Lee Jae-myung included K-beauty devices and cosmetics in the gifts presented to leaders of five countries at the Korea-Central Asia Summit. As domestic beauty products continue to be featured among top-tier diplomatic gifts, the rising global status of K-beauty is also reflected in the types of items chosen for such occasions.
According to industry sources on the 17th, President Lee presented gifts to leaders from five countries attending the Korea-Central Asia Summit that day. Among the prepared gift products were APR's "Medicube Age-R Booster Glow" and LG Household & Health Care's "LG Prail Superform Thermashot Ultimate," both K-beauty devices.
Both products are beauty devices designed for at-home skin care. The Medicube Age-R Booster Glow is intended to be used alongside cosmetics, focusing on skin management. The LG Prail Superform Thermashot Ultimate is a firmness management device utilizing high-frequency technology.
This is not the first time K-beauty products have been selected as gifts at summit-level meetings. At last October's Asia-Pacific Economic Cooperation (APEC) Summit held in Gyeongju, beauty devices such as Medicube Age-R Booster Pro and cosmetics from LG Household & Health Care's The History of Whoo were given as gifts to the spouses of world leaders.
During his visit to China last January, President Lee also presented a beauty device to Madame Feng Liyuan, wife of Chinese President Xi Jinping. The product reportedly delivered at that time was the Medicube Age-R Booster Pro. Cases of domestic beauty devices being used as gifts in top-tier diplomatic events continue to emerge.
As K-beauty expands its product range beyond cosmetics to include devices in overseas markets, the items selected for summit-level events are becoming increasingly diverse. With home beauty devices now added to the traditional K-beauty lineup centered on cosmetics, opportunities to showcase domestic beauty technologies and products are also widening.
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