Naver (NAVER) announced on the 31st that it will launch a "Pet Mega Week" promotion featuring over 300 pet brands in anticipation of the upcoming "World Goyang's Day."
The event, running from August 1 to 9, features major domestic and international pet brands such as Hills, Royal Canin, Nature Recipe, and Dongwon Pet. Shoppers can find a wide range of products, from essential pet food for households with pets to hygiene items like Goyang's cat litter.
In addition to this "Pet Mega Week," Naver is organizing various special events tailored to the needs of pet owners while providing more personalized shopping experiences through the "Pet Voucher" feature of Naver Plus Membership.
During the Mega Week, various benefits are also available. The Naver Plus Store app will issue first-come, first-served discount coupons twice daily at 11 a.m. and 6 p.m., and Naver Plus members can download discount coupons offering 7%, 10%, or 15% off.
Brand Days featuring bestsellers from popular brands will also continue. In addition to pet voucher-participating brands that are popular among pet owners, unique products from emerging pet brands will be introduced. Additionally, limited-quantity trial deals allowing new products to be purchased for 1,000 won will operate daily, enabling shoppers to discover new favorite stores. The Naver Plus Store app will also host a Lucky Draw event where participants can win key products from participating brands through a lottery.
Notably, the promotion features strong synergy with multiple major partner brands of the Naver Pet Voucher, including Pets Room, Bon Appetit, Seipet, and Korea Maws Pet. The Pet Voucher is a personalized shopping service that provides additional points and discounts when Naver Plus members register their pet information and purchase products from Pet Voucher partner brands.
The Pet Voucher has been growing by gaining popularity among pet owners who frequently repurchase items such as pet food, supplements, and hygiene products. As of July this year, the number of users and partner brands for the Pet Voucher increased approximately threefold and sevenfold, respectively, compared to the same period last year. The number of new buyers from partner brands also rose by an average of 20% compared to before participation, confirming that pet brands are successfully expanding their reach to new customers based on voucher benefits. In fact, after offering Pet Voucher benefits, global pet food brand I-Naba Korea saw its number of new buyers increase by approximately 120%.
A Naver representative stated, "We planned the Pet Mega Week at Naver Shopping to allow pet owners to discover a variety of products during this period of heightened interest," and added, "Moving forward, we will continue to operate personalized benefits and distinctive promotions to provide highly satisfying shopping experiences."
in TECH
