Baemin will participate in the government's Korean Green Transformation 'K-GX' signature project, aiming to expand an eco-friendly delivery ecosystem centered on electric motorcycles.
Woowa Brothers, the operator of Baemin, announced on the 8th that its 'Platform-Based Green Delivery Ecosystem Creation' project was selected as a K-GX signature project. Among IT platform companies, Baemin is the only one to be named in this project.
K-GX is a national strategy that responds to the climate crisis through public-private cooperation and simultaneously promotes carbon neutrality and sustainable economic growth. The government has been identifying signature projects linked to actual private sector business and investment plans.
Baemin received recognition for the results of its electric motorcycle delivery pilot project, which it has pursued in collaboration with government ministries and local governments.
After being selected for the Ministry of Land, Infrastructure and Transport's smart city development project in June 2024, Baemin has been conducting a pilot project in Gwangmyeong City, Gyeonggi Province, since March this year. This includes building battery swap stations, providing free rentals of electric motorcycles, and paying incentives per delivery made with an electric motorcycle.
In February this year, at the Baemin Rider School in Hanam City, Gyeonggi Province, Baemin signed a 'Memorandum of Understanding for Promoting the Adoption of Electric Motorcycles for Delivery' with the Ministry of Climate, Energy and Environment, delivery platforms, agencies, and related associations. The Baemin Rider School also conducts electric motorcycle training and related campaigns.
Baemin plans to further expand its electric motorcycle adoption project on the occasion of this K-GX project selection.
Currently, having received regulatory sandbox approval from the Ministry of Land, Infrastructure and Transport, Baemin is operating an LED delivery box advertising pilot project with approximately 80 units in Gangnam, Seocho, Songpa, and Gangdong districts of Seoul. The company plans to develop this into a new public-private cooperation model. Based on the results from Gwangmyeong and Seoul, it aims to gradually expand related projects nationwide.
On the 7th, a 'Korean Green Transformation K-GX Strategy National Report Meeting' was held at the Korea Chamber of Commerce and Industry in Seoul, with government officials and corporate representatives in attendance.
Yoon Seok-jun, Head of Brand Communication Strategy Division at Woowa Brothers, stated, "For safe delivery to be sustainable, both the urban environment and the conditions for riders traveling on those roads must improve together." He added, "We will work closely with the government to establish a foundation that allows riders to easily utilize eco-friendly means of transportation, creating changes that customers can feel in their daily lives."
in TECH
