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Public invited to create brand for 'AI for all' initiative through contest

Public invited to create brand for 'AI for all' initiative through contest

The artificial intelligence that citizens will use, citizens will name.

The Ministry of Science and ICT said Monday that it is launching an open call for proposals in which citizens directly suggest a policy brand name and slogan for "AI for All," aiming to raise nationwide interest in the initiative.

The contest runs from the 26th through November 6, seeking a policy brand name that is easy for citizens to understand and pronounce, as well as a slogan that captures the purpose and expected effects of the project.

Any citizen of the Republic of Korea may submit a combination of a policy brand name (within five characters) and a slogan (within 20 characters), along with an explanation (within 300 characters) detailing their meaning and design intent, via the online submission form (https://naver.me/5jXom9hE).

Submitted entries will be evaluated and verified based on policy suitability, applicability and scalability, originality, and communicative power and completeness. The winning works will be announced on November 16. One grand prize winner will receive a cash prize of 2 million won, while six outstanding works will share a total cash prize of 55 million won. Separately, 10 valid participants who are not winners will be selected by lottery to receive gift certificates worth 50,000 won each.

Meanwhile, "AI for All" is a project designed to enable all citizens to easily and without burden use services based on domestic AI models. The Ministry of Science and ICT selected three consortiums—SKT, Kakao, and KT—as operators on August 28, and currently operates a beta service for industry stakeholders, with plans to officially launch the service within the year.

"This article was translated using AI and may differ slightly from the original."