"Do you happen to know when the Choco Chewy Churros come out?" "I barely found one in the morning."
These are posts that stand out on online communities regarding Paris Baguette's new product, 'Choco Chewy Churros.' In fact, if you search for 'Choco Chewy Churros' on the internet, related search terms such as "release time" and "sold out" appear. The product is gaining popularity due to its taste, which combines a chewy texture with sweetness, and its scarcity, making it difficult to find. As a result, tasting reviews are being posted on various social networking services (SNS).
According to industry sources on the 10th, Paris Baguette's 'Choco Chewy Churros,' introduced in early last month, surpassed cumulative sales of 2 million units as of the 7th, just over a month after launch. This equates to one unit sold every two seconds. The product has established itself as a popular item through word-of-mouth among young consumers since its release.
'Choco Chewy Churros' features a "crispy outside, chewy inside" texture by frying chocolate dough. It differentiates itself by combining the recently popular rich chocolate flavor and chewy texture with churros, a popular snack.
Since its launch, 'Choco Chewy Churros' has seen rapid spread of tasting reviews and video content on SNS, centered on young consumers who are highly interested in desserts. Consumers have voluntarily shared "personal combination" recipes, such as enjoying the product with whipped cream, milk, or ice cream, further increasing interest in the product.
Alongside the explosive popularity of 'Choco Chewy Churros,' other chocolate desserts are also drawing many customers. The 'LA Choco Chewy Donut,' launched by Paris Baguette in mid-last month, has seen its average daily sales increase 20-fold compared to the initial launch period due to its popularity on SNS. Sales of frozen dessert products utilizing chocolate, such as 'Pave Blanc' and 'Pave Chocolate Cake,' have also increased, boosting overall interest in chocolate desserts.
A Paris Baguette official stated, "We aimed to provide new enjoyment by adding flavors and textures preferred by consumers to familiar desserts, which led to the positive response for 'Choco Chewy Churros.' We will continue to expand our unique dessert experience at Paris Baguette by introducing products that reflect changing consumer tastes and trends."
In addition, Seven Eleven's popular refrigerated dessert 'Fresh Choco Pie Gateau au Chocolat,' directly sourced from Japan's Lotte starting on the 1st, sold 100,000 units within one week of launch. This product is a newly sourced second flavor of the existing best-seller, 'Fresh Choco Pie.'
Fresh Choco Pie Gateau au Chocolat is a product that further enhances the chocolate flavor and texture of Fresh Choco Pie. It is being operated with a limited quantity of 600,000 units, targeting consumer demand for rich chocolate desserts during the fall season. Seven Eleven views young women as the core customer base driving related demand. In fact, an analysis of sales data for dessert products such as Fresh Choco Pie and Ohayo Jersey Pudding showed that women accounted for 70% of total revenue, with the 20s and 30s age group making up 65%.
A Seven Eleven official stated, "While the existing Fresh Choco Pie features a soft and rich texture from whipped cream, Gateau au Chocolat is a product that emphasizes the flavor of rich chocolate. We will continue to discover unique products that reflect the tastes and trends of domestic consumers by expanding the scope of direct sourcing for popular overseas products."
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