Top executives from major domestic food companies, including Samyang Foods Chairman Kim Jung-soo and Nongshim CEO Cho Yong-chol, visited 'SIAL Paris 2026,' one of the world's largest food exhibitions. They aim to accelerate their strategy to capture the European market by leveraging representative brands such as Buldak and Shin Ramyun.
According to the food industry on the 20th, the exhibition was attended by CEOs of major food companies, including Kim (Chairman) and Jo (CEO), Kim Dong-sun, Future Jeon Ryak-chong-gwal (President) of Hanwha Machinery & Service Holdings (HanwhaM&S), Park Jin-sun, CEO of Sempio, and Jung In-ho, CEO of Samlip.
The event opened on the 17th at the Nord Vilpinte Exhibition Center in Paris, France, and will run until the 21st. Eleven domestic food companies, including Samyang Foods, Nongshim, Samlip, Our Home, Sempio, and Binggrae, are participating.
This is Samyang Foods' first participation in this event. Centered on its main booth, 'Crave Land,' and a business lounge, the company is officially unveiling Buldak's new character, 'Pepo,' and conducting experiential marketing. It plans to further promote the Buldak brand in the European market through the exhibition.
Kim (Chairman) toured Samyang Foods' independent spaces, including the main booth and business lounge within the Korean Pavilion, encouraging on-site employees while checking exhibition preparations and visitor flow. He also walked around the venue to observe global food industry trends.
Nongshim is operating a Shin Ramyun booth themed around its global slogan, 'Spicy Happiness In Noodles.' The company debuted its new product, 'Shin Ramyun Rosé,' in the European market for the first time and is conducting tasting events and buyer consultations. Jo (CEO) also visited the site to explore strategies for capturing the European market.
Kim (President) inspected market trends by touring the Our Home booth and exhibition spaces of overseas food companies. Our Home is focusing on securing customers for its overseas catering business and expanding food exports.
Binggrae also debuted 'Banana Flavored Milk' in the European market at this exhibition. It plans to expand its product lineup, which currently includes 'Plant-based Melona' and 'Plant-based Bungee Samanco' sold in Europe. The company also newly unveiled 'Melona Sparkling,' a room-temperature beverage utilizing the Melona brand. It aims to broaden the position of Binggrae products in the European market.
Samlip is showcasing approximately 40 items at this event under the concept of 'K-Dessert Atelier.' The lineup ranges from traditional Korean snacks such as Samlip Hotteok, Samlip Hobbang, and Yakgwa to modern bakery products like soft cheesecake and mini full-moon pastries.
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