As the number of foreign tourists increases due to the popularity of K-content, lifestyle membership platform CJ ONE is unveiling a global service for foreign visitors to South Korea. CJ ONE plans to strengthen its competitiveness by connecting foreign visitors to South Korea with partner brands.
CJ ONE, a lifestyle membership operated by CJ Olive Network, announced on the 15th that it is launching the 'CJ ONE Global' service for foreign visitors to South Korea. Foreigners who sign up for this service can enjoy membership benefits, such as earning and using points and applying coupons, at major domestic partner brands.
According to the Korea Tourism Organization, the number of foreign tourists visiting South Korea from January to July this year was approximately 12.8 million, a 21.3% increase compared to the same period last year. CJ ONE Global is a service that allows any foreign visitor to South Korea to easily sign up with just email verification, without needing a domestic Daejeon leisure number or identification document. It also ensures security by applying global standard authentication technologies such as 'OpenID Connect (OIDC)' and 'OAuth 2.1' for member authentication and service access permission management.
Upon completing registration, a mobile barcode is immediately issued through the CJ ONE app, allowing points to be earned and used at partner stores nationwide. It also provides benefits such as new membership sign-up perks and birthday congratulations. CJ ONE offers exclusive benefits for global members at partner locations that can be encountered along major travel routes, including △tourist attractions such as N Seoul Tower, △shopping channels such as Shinsegae Duty Free, △dining brands such to Turejo and Mega MGC Coffee, △convenience stores such as CU and E-Mart24, and △Gourmet Bridge at Incheon Airport. Some partner channels also distribute exclusive coupon benefits through a separate 'hidden page' dedicated solely to global members.
Going forward, CJ ONE plans to enhance customized features for global members, including expanding multilingual services. Im Ah-jin, a representative of CJ ONE, said, "CJ ONE Global is the starting point for connecting foreign users and partner brands under a single membership," adding, "We will provide differentiated benefits and services for global members in the future, contributing to the global spread of K-lifestyle and the creation of business opportunities."
Meanwhile, the CJ ONE Global service can be used by switching to global mode on the latest version (5.0 or higher) of the CJ ONE app, and it supports English and Japanese.
in TECH
