NC announced on the 27th that it will support game startups' participation in the B2C (Business-to-Consumer) pavilion at the international gaming exhibition "G-STAR 2026."
To revitalize the gaming industry ecosystem and foster mutual growth within the sector, NC has been sponsoring startups' participation in G-STAR since 2017, marking its 10th year of support in partnership with the Korea Internet Industry Association. Up to last year, NC provided a total of 51 instances of support to 43 startups. Participating companies received support including △independent booths and exhibition admission tickets for the B2B pavilion △business collaboration opportunities with industry stakeholders △and media interview opportunities for promotion.
According to a performance survey by the Korea Internet Industry Association, the combined revenue of 17 startups that responded to the survey among those supported by NC reached approximately 67.58 billion won last year. This represents a 558% increase compared to their revenue at the time of G-STAR participation (approximately 10.27 billion won). Cumulative revenue since participation has reached approximately 290.77 billion won, with one company that had no revenue at the time of participation (in 2022) generating cumulative revenue of 194.1 billion won up to the present (October 2026).
Achievements in employment and investment have also continued. The number of employees at responding companies increased from 163 at the time of participation to 448 currently, creating 285 new jobs. These companies have raised a cumulative total of 19.28 billion won in investment since their G-STAR participation and signed contracts worth 15.72 billion won.
From November 19 to 22 this year, NC will set up a "Startup with NC" booth at the G-STAR B2C pavilion for four days. The two startups participating in this year's G-STAR with NC's sponsorship are "Superjoy" and "Genisoft." To mark the 10th anniversary of its sponsorship program this year, NC will support companies by setting up a booth in the B2C pavilion, allowing them to showcase their games to general visitors and gauge user reactions.
In addition to G-STAR, NC has continued to support startups' participation in major domestic and international gaming shows such as "Busan Indie Connect Festival (BIC)," "IndieCraft," and the "Taiwan Game Show."
Jang Hyun-young, Senior Vice President of External Relations at NC, stated, "Over the past 10 years, startups that have participated in G-STAR have established themselves as a new growth driver for the gaming industry." He added, "This year, through participation in the B2C pavilion, we will help startups broaden their points of contact with users and continue to strive for the sustained growth of the gaming ecosystem."
in TECH
