Kim Bum-seok, CEO of Woowa Brothers, announced that the company is challenging itself to build a "Seamless" city without interruptions by solving three key problems: prediction, connection, and optimization.
At the keynote of Woowa Brothers' tech conference, "WoowaCon 2026," held on the 28th at Parнас Mall in Samsung-dong, Gangnam-gu, Seoul, CEO Kim stated, "More than a decade ago, by replacing paper flyers with digital ones, customers were able to meet more stores, and store owners could reach more customers."
CEO Kim added, "We are once again making the non-obvious into the obvious. Baemin's work has already gone beyond delivery. It has expanded to encompass the entire process of discovering customer needs and fulfilling them. One day, the very phrase 'waiting for delivery' will become unfamiliar."
Go Myung-seok, CTO (Chief Technology Officer), explained, "Going forward, we do not accept waiting as a given; instead, we aim to use technology to resolve waiting and create a city that never stops. By training AI on real-time data, it has become possible to predict customer demand, cooking times, and the delivery process."
Go stated, "We are bringing waiting close to zero by processing requests immediately, maximizing system automation without requiring human coordination for every task, and further developing the system through AI. We aim to continue processing without stopping even if problems arise at any stage. We are developing technology that predicts and judges better, executes autonomously, and improves predictions based on results."
Finally, Han Daniel, Head of Delivery, who took the stage last, said, "We use AI to predict delivery times and recommend cooking times to store owners. The AI learns the unique rhythm of each kitchen so that riders can arrive at the perfect moment—neither too early nor too late."
Han added, "It is not yet perfect, but now nothing in a Baemin order is decided by intuition. Rider demand, cooking time, and routes are all connected and moving as one. Data scientists, data analysts, machine learning engineers, backend engineers, product managers, and others are experimenting with a single goal. That is how the Seamless City is built."
WoowaCon, first held in 2020, is an event that shares Baemin's technical achievements, insights, and future vision. This year, under the theme "Technology to Build a City That Never Stops," it featured about 40 presentation sessions. Approximately 10,000 people interested in tech trends, including IT company and startup employees and job seekers aspiring to become developers, registered in advance, and more than 2,000 selected through a lottery attended the event.
in TECH
