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Ozex, a startup that operates and manages building content and brands for the small-scale building 'Z-Planet' located in front of Gwanghwamun Square, announced on the 18th that it has secured seed investment from The Invention Lab. The specific amount remains undisclosed.
Ozex is a space content operator that connects space discovery and planning, content and brand acquisition, and space operations into a single business structure. Moving beyond traditional building management focused solely on leasing and facility maintenance, Ozex integrates external media with internal spaces and content as unified operational assets, designing the entire process of content connectivity and operational model development.
The first key hub, Gwanghwamun 'Z-Planet', is based on its location facing Gwanghwamun Square and Sejong University Road. It operates by combining large-scale displays on the building's exterior with F&B (food and beverage), retail, exhibitions, pop-ups, performances, and IP (intellectual property) businesses inside the building. The core strategy involves connecting external advertising to visitor engagement, dwell time, and consumption within the building, expanding into experiential offerings.
This investment was made through 'Z-Planet Advertising Media Venture Fund No. 1', a 40 billion won fund established by The Invention Lab. A representative from The Invention Lab explained, "While this project has characteristics of strategic collaboration and project-based investment, it is a fund that invests in multiple startups."
Through this investment, Ozex will officially launch its business model for urban space ventures that combine large-scale outdoor advertising media with building spaces, brands, and content. The goal is to establish a repeatable revenue structure where media, space, and content interact dynamically, going beyond simple sales of advertising slots or venue rentals.
Based on this investment, The Invention Lab will also proceed with strategic collaboration with Ozex. This involves supporting suitable brands and content to grow through Z-Planet. A representative from The Invention Lab stated, "We are considering strategic business collaborations, such as enabling portfolio companies to open pop-up stores that combine synergies based on Z-Planet."
[MoneyToday Startup Media Platform Unicorn Factory]
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