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On the 2nd, AI synthetic consumer technology startup Intellisia announced that it has secured a Pre-Series A investment totaling 3.4 billion won.
This investment was led by Kakao Ventures, with Murax Partners and Capstone Partners participating jointly. Founder Baek Seung-guk (CEO) also participated directly in the investment.
Established in February last year, Intellisia operates 'The Survey,' an AI research platform that uses AI trained on real consumer data to generate tens of thousands of virtual consumers who respond to surveys and interviews.
Synthetic consumers refer to a research method where AI models trained on actual consumer data simulate human survey responses. This approach reduces consumer research, which previously took weeks to months by recruiting panels of thousands, down to just a few hours, and allows for repeated verification whenever needed.
As a performance metric, the company cited reproducibility. It explained that in reproducibility validation comparing actual consumer survey results with synthetic consumer responses, an average accuracy of over 90% was achieved. This means the AI correctly simulates human survey responses more than 90% of the time.
Baek Seung-guk, CEO of Intellisia, is a serial entrepreneur who co-founded Dable, which provided news AI personalization recommendation services in seven Asian countries, and sold it to Yanolja in 2021. Lead investor Kakao Ventures has been with Baek (CEO) for over a decade, from Dable's early investment through this funding round.
Intellisia has conducted more than 130 customer projects and comparative PoCs (proof of concept) with major domestic companies including CJ CheilJedang, Pulmuone, Lotte Wellfood, Fursys Group, LG Uplus, and BGF Retail. More than 60% of the customers who underwent PoC signed annual contracts and converted to paying clients.
The investment funds will be primarily used to widen the technology gap. The goal is to raise the reproducibility rate for multi-country panels (excluding Korea) to around 95%, thereby replicating various market indicators such as pre-consumer preferences and sales forecasts.
Intellisia is also preparing for overseas expansion. It plans to invest in a global SaaS (software-as-a-service) platform scheduled for release in the fourth quarter of this year, aiming to enter advanced research markets in countries like the United States and Japan next year.
Baek Seung-guk (CEO) stated, "Through this investment, we will create more differentiated technological gaps in the field of world simulation and support our clients' overseas expansion and successful product launches." He added, "We aim to become a company that provides decision-making solutions not limited to surveys but also exploring and simulating new needs."
Jang Dong-wook, Executive Vice President at Kakao Ventures, said, "Baek (CEO) has been someone we have watched since the early investment in Dable. He is an accomplished entrepreneur who grew an AI-based personalization recommendation platform into a B2B product generating hundreds of billions of won in revenue, achieving a successful exit and global market expansion."
He continued, "Building on this experience, Intellisia has demonstrated its expertise in consumer research and enterprise sales capabilities. Through repeated use by major consumer goods companies, it has also proven its performance. We expect it to establish AI synthetic consumers as an always-on test layer for corporate decision-making and expand into the global market."
[MoneyToday startup media platform 'Unicorn Factory']
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