Samsung Electronics said Tuesday that it has aired a video on a Times Square billboard in New York, USA, congratulating NVIDIA Chief Executive Officer (CEO) Jensen Huang on his receipt of the "2026 Van Fleet Award."
From 6 p.m. (local time) on the 27th through the following day, Samsung Electronics highlighted CEO Huang's innovative leadership and contributions to the development of the AI industry via the Times Square billboard.
The Van Fleet Award is an award established by the non-profit organization Korea Society, named after General James Van Fleet, who served as commander of the Eighth United States Army during the Korean War. It is awarded annually to individuals or institutional investors who have contributed to enhancing friendship and cooperation between South Korea and the United States. CEO Huang was selected as this year's recipient for his role in driving innovation in AI and accelerated computing, as well as his contributions to expanding AI and semiconductor industry cooperation between the two countries.
The congratulatory video introduced CEO Huang's activities and achievements through four keywords: "Pioneer," "Architect," "Builder," and "Friend." Another video showcased CEO Huang's key activities and vision in sequence against the backdrop of a virtual exhibition space.
Samsung Electronics and NVIDIA have collaborated in various fields, including memory and system semiconductors, and are recently expanding their cooperation into the AI sector. Samsung Electronics is advancing the construction of an "AI Factory" by combining NVIDIA's accelerated computing and digital twin technologies with its own semiconductor manufacturing capabilities to apply AI across the entire process from research and development (R&D) to design and manufacturing.
Meanwhile, Samsung Electronics also has a deep connection with the Van Fleet Award. The late Lee Kun-hee, Chairman of Samsung, received the Van Fleet Award in 2006 for his contributions to economic cooperation between South Korea and the United States and the development of relations between the two countries.
in INDUSTRY
