Hankook Tire & Technology won the advertiser track in the "Global Growth" category at the "2026 Google Ads Impact Awards," hosted by Google.
On Thursday, Hankook Tire announced that it was also named a finalist in the "AI Excellence" category, alongside its win in the Global Growth category.
The Google Ads Impact Awards is a global award that selects advertisers and advertising agencies that have achieved business results and marketing innovation by leveraging Google's artificial intelligence (AI)-based advertising solutions. It comprehensively evaluates advertising performance, scalability, AI technology utilization, and campaign measurement systems to select winners in five categories.
Hankook Tire was selected as a winner in the Global Growth category for its recognition of achieving results in the global market through AI-based search ad operations.
Hankook Tire is operating country-specific search advertising strategies that reflect the market environments and consumer characteristics of 27 countries worldwide. It has applied keywords and advertising content reflecting major vehicle types, climate and driving conditions, and tire demand periods.
In particular, by introducing an AI-based advertising operation method to the U.S. market, it uncovered approximately 20,000 new long-tail keywords. As the method validated in the U.S. was expanded to 27 countries globally, advertising efficiency and customer behavior metrics improved by double digits compared to the same period last year.
In the AI Excellence category, it advanced to the finalist stage based on evaluations including the construction of an in-house monitoring platform that analyzes brand mentions and official website citations within generative AI search results.
in INDUSTRY
