“Tomato, frozen pizza, coconut water…”
As the refrigerator door closed, icons representing the internal ingredients appeared on the top display. From vegetables such as asparagus to beverages from specific brands, the names of the ingredients were displayed in detail. A camera installed inside the refrigerator had automatically recognized the items. This was a demonstration of the “AI Food Manager” feature of Samsung Electronics’ “Bespoke AI Family Hub” refrigerator.
Samsung Electronics set up an exhibition hall of approximately 869 square meters at “KES (Korea Electronics Show) 2026,” held at Coex in Gangnam-gu, Seoul through the 16th, and unveiled a large number of products and solutions equipped with the latest artificial intelligence (AI) technology. Visitors were also able to experience features such as the “Bespoke AI Combo,” which automatically detects the condition of laundry and sets the optimal washing intensity via its “AI Custom+” function, and the “Vision AI Companion,” which guides TV content information based on conversations with users and provides customized answers.
At the entrance of the exhibition hall, media art realized with 28 devices, including the Galaxy Z Fold8 Ultra, Fold8, and Flip8, captured visitors’ attention. As models of various genders and ethnicities appeared on each device’s screen, visitors gazed intently at the screens as if appreciating artwork in a gallery. In one corner of the exhibition hall, 14 works by artists inspired by Samsung Electronics products were also displayed. Different pieces of art unfolded on each OLED (Organic Light-Emitting Diode) TV screen, which had transformed into digital canvases.
In particular, many visitors flocked to the Galaxy new product experience zone. Exhibits that styled Galaxy smartphones like works of art also drew attention. On the screen of the Galaxy Z Fold8, an Eastern-style painting featuring pine trees and tigers was displayed, while on the screen of the Galaxy Z Flip8, a picture combining blue flowers and butterflies unfolded. The smartphone screens and surrounding decorations connected naturally to complete a single work of art.
In addition to products, “Samsung AI Subscription,” which strengthens delivery, installation, and care services, was also introduced. Samsung Electronics changed its existing “AI Subscription Club” to “Samsung AI Subscription” last month and strengthened the benefits of “Blue Pass,” which supports customized after-sales management and care services. Visitors received customized consultations on subscription services on site.
LG Electronics unveiled products and solutions covering daily life and industrial sites under the theme “LG Life Layers.” The exhibition hall was divided into a “Living Layer,” representing customers’ daily lives, and an “Industry Layer” introducing business-to-business (B2B) technologies.
The home robot “CLOiD,” which greeted visitors at the entrance of the exhibition hall, handed a bouquet to Kang Gam-chan, Director of Trade and Commerce at the Ministry of Trade, Industry and Energy, who visited the booth, and said, “It is a pleasure to meet Kang Gam-chan (Head), whom I have only heard about before,” eliciting laughter on site.
Visitors continued to visit the experience space for “AI-based in-vehicle solutions” (LG AI-powered In-Vehicle Solutions). Simulation videos assuming manual driving and autonomous driving situations were played on transparent OLED displays. In manual driving mode, visitors could experience a “vision solution” that provides safety and convenience information according to the driver’s line of sight. In autonomous driving mode, a scene was implemented where the interior view changes into a dreamy field of grass at the moment of passing through a tunnel.
In the “Smart Factory” exhibition zone, the autonomous mobile collaborative robot “LG MoMa (Mobile Manipulator)” was unveiled for the first time. Various work scenes were demonstrated, from picking up and moving materials with robotic arms and fingers to detecting people and changing movement paths. An LG Electronics official explained that this is a case showing physical AI applied in an actual factory.
In addition, data center heat management technologies such as the “Chip-to-Chiller” cooling solution, coolant distribution units (CDUs), “cold plates” that directly absorb heat from semiconductor chips, and “actuators,” which are core components of robot joints, were also exhibited.
in INDUSTRY
