LG Electronics will showcase Joseon royal court culture on 'LG Gallery Plus,' an art content service that allows users to enjoy artworks on their TVs.
On the 3rd, LG Electronics announced that it is providing 21 pieces of the 'K-Heritage Collection: Season 1 Joseon Royal Court Series' on LG Gallery Plus. The series reinterprets cultural heritage from the Joseon Dynasty, including palaces, royal paintings, and porcelain, as digital art.
Consumers can enjoy media art videos at home through LG Gallery Plus, such as 'Into the Throne Hall,' which allows viewers to move through the interior of the Geunjeongjeon Hall in Gyeongbokgung Palace, including its ceiling, dancheong (traditional Korean decorative painting), and pillars, and 'Between Moon and Water,' which captures the night view of Gyeonghoe Pavilion and its surrounding scenery.
LG Electronics has reconfigured royal paintings such as Ilwolobongdo (Sun, Moon, and Five Peaks), Morando (Peony), and Gunando (Army Ants) for digital screens, and also realized Baekja Dalhangari (white porcelain moon jar), Buncheongsagi (celadon ware), Cheonghwabaekja (blue-and-white porcelain), and the National Seal as artistic works.
This series was produced by digital twin company WIPCO based on digital assets, while Heritage LAB, which produces content through the convergence of new technologies, was in charge of content planning and creation. LG Electronics plans to continue its collaboration with them to consistently unveil collections that recreate 'the beauty of Korea' as digital art.
In addition to these works, LG Electronics has established partnerships with major global museums, including the National Gallery in London, UK, the Metropolitan Museum of Art in New York, USA, and the National Museum of Modern and Contemporary Art, to showcase highly artistic works on LG Gallery Plus.
Jo Byung-ha, Senior Vice President and Head of the webOS Platform Business Center at LG Electronics' Mobile Communications Business Division, said, "We will continue to strengthen our art content so that users can enjoy artworks and complete their own space's interior design through LG Gallery Plus."
in INDUSTRY
