Electric vehicle brand Polestar said Tuesday that it will conduct the "Polestar on Tour" at The River Mall Gangdong in Gangdong-gu, Seoul, from Nov. 13 to 22.
The Polestar on Tour is an event organized by Polestar, which operates a 100% online sales model, to expand its offline customer touchpoints. It will feature various programs allowing customers to directly experience the brand's design and technology, including vehicle exhibitions and test drives.
The event will be held in front of the main entrance on the first floor of The River Mall Gangdong. One unit each of the flagship sports utility vehicle (SUV) "Polestar 3" and the key electric vehicle "Polestar 4" will be exhibited on site. Two test drive vehicles will be prepared for each model.
Test drives will be conducted for pre-booked customers for up to 35 minutes. A Polestar specialist will accompany the driver, explaining the vehicle's main features and providing purchase consultation. Test drive reservations can be made through the official Polestar website.
Customers who complete a test drive will receive a "Polestar Fika Set" available at the cafe "Crackin" on the fourth floor of The River Mall Gangdong. The set consists of two signature cream lattes and Toss, allowing customers to experience "Fika," the Swedish coffee break culture. A listening space where visitors can experience the Bowers & Wilkins premium sound system installed in the Polestar 3 will also be provided.
Meanwhile, Polestar recorded its highest monthly sales performance since entering the Korean market, selling 769 units domestically in September. The key model, the Polestar 4, has sold a cumulative total of 3,608 units from January to September this year. The Polestar 3, which was launched domestically in July, has also begun customer deliveries, contributing to expanded sales.
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