Amid the ongoing controversy over historical distortion in the film 'Assassins,' Burger King has ended its advertising campaign featuring lead actor Yoo Hae-jin. The company explained that the campaign concluded on the 30th of last month pursuant to a one-time contract, not because of the controversy.
Burger King announced on its website on the 6th, "All of Burger King's campaign models are under one-time contracts, and the activity schedule for the model of the Truffle Mushroom Whopper has ended." The model for the Truffle Mushroom Whopper is actor Yoo Hae-jin.
However, a Burger King official added that this means "a certain type of campaign has ended." According to the official, the advertising contract encompasses various campaigns, including ads on channels such as YouTube and in-store advertisements at offline locations. Among these, some campaigns, such as TV commercials for the Truffle Mushroom Whopper, ended on the 30th of last month, but this does not mean that the entire advertising contract with actor Yoo Hae-jin has concluded. The official responded, "We are checking whether the entire advertising contract (with actor Yoo Hae-jin) has been terminated."
Burger King has not removed the advertising videos posted on YouTube and Instagram; it has only blocked the comment function following the controversy.
Following the launch of its 'Boiling Seafood Burger' in June, Burger King selected Yoo Hae-jin as the model for its autumn season menu, the 'Truffle Mushroom Whopper,' introduced on the 16th of last month. The company also released a new advertising video based on the concept of "New-Haejin Truffle Mushroom Whopper," combining Yoo Hae-jin's name with "NEW."
Subsequently, as controversy over historical distortion erupted regarding the film 'Assassins,' which deals with the 1974 shooting incident involving Lady Yuk Young-soo, protests and demands to replace the model emerged concerning advertisements featuring lead actors of the film, including Yoo Hae-jin.
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